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Admissions, Newsletter Reader Q & A · May 9, 2017

Admissions Newsletter – Reader Q & A: May 9, 2017

This is an opportunity for readers of this newsletter to anonymously ask me a question about any aspect of student recruitment, leadership, and professional or personal development.  I will pick one question to answer each week and post my response in the following week’s newsletter for everyone to read.

Q.  An Admissions Counselor asks:

“This spring I’ve found myself communicating with more sophomores than ever before. What should my focus be and what do they want to hear from me right now?”
A.  Thank you for your question!  The biggest thing I want you to remember with younger students is they have a completely different mindset than juniors and seniors.  Most of them haven’t seriously thought about college yet.  Right now they’re more concerned with things like self esteem and what their peers think of them.
I would encourage you to try and establish yourself as someone who is there to help both them and their family whenever they’re ready to begin the college search process.  Explain to them what an admissions counselor does and how you can help them right now with things like the PSAT.
If you’re looking for additional talking points or topics for your communication plan with this age group, consider the following:
  • Why extracurricular activities and things such as community service are important
  • How to decide which colleges to visit
  • How college is different than high school
  • What living in a college dorm is really like
  • How to manage your time when mom/dad aren’t around each day

Really try hard to limit any “selling” of your school.  If you bombard them with tons of statistics, most students will quickly tune you out.  For those students who are a little farther along and more organized, your goal should still be to cultivate a recruiting relationship with them. The questions you ask should be about their mindset and how they see themselves approaching the college search process.

Take the time to educate this group of students about all the different facets of the college search process, and remind them of your role and how you can help.

-Jeremy

Filed Under: Admissions, Newsletter Reader Q & A

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