This is an opportunity for readers of this newsletter to anonymously ask me a question about any aspect of student recruitment, leadership, and professional or personal development. Each week I’ll post my answer for everyone to read.
Q. An Admissions Counselor asks:
“On Twitter and in the newsletter you’ve been talking about context being important. Why? Thanks Jeremy.”
A. Thank you for your question! Giving someone context helps with the following:
- It helps the other person understand why they should care about what you’re saying. Ex. Here’s why I want to talk to you about (fill in the blank).
- It gives them a reason to listen to you.
- It helps you develop rapport much faster.
I think those are the 3 biggest reasons you need to provide context during many of your discussions with prospective students and parents.
Context is an underutilized tool in student recruitment. When done correctly you’ll notice an immediate impact with your prospects, and the conversations you have with them.