Making phone calls that have a purpose: by Jeremy Tiers
You need to have a game plan for every single recruiting phone call that you make. Getting through your list is great, but how many of those conversations are actually helping you move the needle in your school’s favor?
Successful phone calls have a plan of attack. Key pieces of that plan need to be:
- Having an opening statement that differentiates you and gives your prospect a real reason to sit up and pay attention
- Asking really good questions that are specific to that prospect or parent and where they’re at in the process
- Taking the information you gain during the call and using it in future phone calls, emails, letters, and/or notes
- Setting up the next phone call or communication (email/letter)