Don’t make this mistake with your admitted students: by Jeremy Tiers
Today I want to bring to your attention a common mistake that I see a lot of admissions professionals make later in the process that impacts yield in a negative way.
Too many admissions counselors shift their communication efforts into cruise control after a prospect is admitted.
If you’re having trouble coming up with things to talk to your admits about at this stage of the game then I’d wager you haven’t built a strong enough rapport yet.
Here’s one easy thing that you can start doing today that will make a difference:
Keep giving them reasons to pick your school. Your prospects crave direction. Even after they get admitted, they’re still looking for good reasons to ultimately choose your institution. Make sure you’re giving those to them. If you think you’re going to wait until an admitted student day event and then “close the deal” in one day or one weekend, you’re taking an awfully big risk. Like it or not, other colleges will continue to recruit them, and would it surprise you to know that admitted students have told us that they even start to consider new schools because they just aren’t 100% sure yet that they’ve found that “right fit?” You need to continue to clearly communicate reasons why your school is the obvious choice. Don’t just assume that they know.