by Jeremy Tiers, Director of Admissions Services Last year a good friend of mine became a college head coach for the first time. My initial words of wisdom for him were simple. Immediately get to know your athletic secretary, and make sure you find at least two good team managers. Creating a …
Making Sure the Admissions Travel Season Doesn’t Turn Into Groundhog Day
by Jeremy Tiers, Director of Admissions Services My first introduction to life on the road occurred as a 22 year-old Recruiting Analyst working for a basketball scouting service. Over a four-month span known as the "AAU season," I traveled from state to state attending events where I would spend …
Personalization – The Secret to Increasing Enrollment
by Jeremy Tiers, Director of Admissions Services You pull up your list of prospective students. How are you going to convince each one that your school is the right choice for them? Will you start by sending out a few of the old generic form letters, follow that up with emails as well as a phone …
Creating a Good First Impression for Your School
by Jeremy Tiers, Director of Admissions Services You meet someone for the first time. Immediately after that stranger sees you, his or her brain makes a thousand computations: Are you someone to approach or to avoid? Are you trustworthy, competent or likeable? Studies say all of this happens in the …
The Balancing Act – Parents And Prospects
During much of my career as a college basketball coach I held the title of Recruiting Coordinator. That meant it was my responsibility to organize and helping execute the “campus visit.” When I put together the information packets, I always made sure that the parents received something unique that …
Will They Choose You?
It’s a hard thing to crack - the mind of a teenager. If you can figure out why 17 and 18 year-olds make the decisions they do, I encourage you to write a book because it’s a safe bet that you’d become a wealthy person. Admissions staffs across the country are constantly trying to understand how …