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Admissions, Effective Questioning · June 21, 2022

Three Keys To Improve The Questions You Ask

By Ethan Penland, Director of Admissions Services 3 minute read I recently tried a new group activity with one of our college partners that I want to share with you. The goal of the activity was to create open-ended questions that warranted different answers. We started out with nearly …

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Admissions, Financial Aid, First Impression, Increasing Engagement, Using Personalization · June 14, 2022

What Do You Talk About First?

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read Over the past month I’ve shared multiple articles that contain tips to help generate conversations with this next class of prospective students. One of the most common questions I get every summer is, “What do I talk …

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Admissions, E-Mail, Effective Questioning, First Impression, Sales Basics · June 7, 2022

Stop Rushing The Process At The Beginning

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read I continue to find that many college admissions and enrollment management professionals are, by nature, an impatient, process-oriented group. As soon as you start communicating more with the next group of prospective …

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Admissions, Campus Visit · June 7, 2022

A Missing Ingredient In Campus Tours

By Ethan Penland, Director of Admissions Services 3 minute read Campus tours are similar to baking. You have your essential ingredients–flour, water, sugar, and eggs. For the majority of every traditionally baked good, you’re going to incorporate these ingredients. The same concept is true …

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Admissions, Preventing Melt · May 31, 2022

How To Communicate With Your Committed Students

By Jeremy Tiers, Senior Director of Admissions Services  4 minute read Over the past few years the conversation around ‘summer melt’ has grown in importance. Students continue to submit deposits to multiple colleges, and a good number second guess their decision in those final weeks before …

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Admissions, Building Trust, Campus Visit, E-Mail, Increasing Engagement · May 24, 2022

Don’t Do These Two Things

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read Last week while I was in Orlando speaking at an admissions association’s annual conference, there was one question that multiple leaders asked me in different ways. It went something like this – “Jeremy, what are …

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