by Jeremy Tiers, Director of Admissions Services I recently conducted one of our effective on-campus admissions workshops for a college in the Northeast. When it came to recapping their focus group research the most impactful discovery was that 85% of the students surveyed said the campus visit …
Why You Should Recruit Non-Traditional Students Differently
by Jeremy Tiers, Director of Admissions Services The Times They Are a-Changin'. Bob Dylan's legendary song would be an appropriate description if you were asked to summarize the makeup of today's college student body. Colleges and Universities still enroll plenty of high school graduates. …
How to Effectively Handle Objections
by Jeremy Tiers, Director of Admissions Services Earlier this year my wife went through the process of buying a new car. Like most, she was somewhat apprehensive of the various sales people and their pitches. After all, buying a car is a big purchase. In the end it was a salesman who listened, …
How to Keep Your Admissions Team Motivated
by Jeremy Tiers, Director of Admissions Services During a conversation with one of my neighbors at the bus stop this morning she asked if I was ready for the change to colder weather. I reminded her that we had lived in northern Minnesota for four years, a place that by the way received their first …
10 Ways to Improve Phone Calls to Prospective Students
by Jeremy Tiers, Director of Admissions Services I’m a frequent channel surfer. It’s a bad habit I know. During halftime of a recent college football game I came across the sports movie classic, Jerry Maguire. For me the 1996 film is one of those movies that I can watch over and over again. The key …
How Collaboration Can Increase Efficiency and Enrollment
by Jeremy Tiers, Director of Admissions Services Last year a good friend of mine became a college head coach for the first time. My initial words of wisdom for him were simple. Immediately get to know your athletic secretary, and make sure you find at least two good team managers. Creating a …