by Jeremy Tiers, Director of Admissions Services Your college has a campus, classrooms, professors, dorms, a cafeteria, a student center, and so on just like every other college and university in the country. Are all those things the same at every institution? I don’t think so. Sure, a lot of …
Admissions VIP Extra: December 6, 2016
Making phone calls that have a purpose: by Jeremy Tiers You need to have a game plan for every single recruiting phone call that you make. Getting through your list is great, but how many of those conversations are actually helping you move the needle in your school's favor? Successful phone …
Advice On Talking About Cost With Prospects and Parents
by Jeremy Tiers, Director of Admissions Services You and I both know that talking about paying for college is a stressful and complex topic for most families. In our focus group recruiting surveys on college campuses across the country, we ask freshmen students which of the following three things …
Admissions VIP Extra: November 29, 2016
How to Make a Better Recruiting Argument: by Jeremy Tiers Every time you recruit a student you're making an argument. You make an argument that they should visit your campus. You make an argument that they should fill out your application. And, some of you make an argument as to why they should …
If Your Recruiting Communications Plan Doesn’t Do These Two Things…
by Jeremy Tiers, Director of Admissions Services ...then I think you’re making student recruitment harder than it needs to be. Throughout the year we’re constantly reviewing comm. flow plans and individual pieces for clients and non-clients alike. When Mackenzie Mulligan (TCS Communications …
Anticipation As a Student Recruitment Strategy
by Jeremy Tiers, Director of Admissions Services There are just over 40 days left until Christmas. Sorry, but my 7-year old daughter decided to start the countdown this past weekend. She came across a toy that she wants, and now she’s full of anticipation. If you’ve got kids, or even a young niece …