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Admissions, College Information Sessions, Virtual Events · April 12, 2022

4 Reasons Why Your Virtual Information Sessions Aren’t Performing

By Ethan Penland, Director of Admissions Services 4 minute read I just returned from the Southern Association for College Admission Counseling (SACAC) annual conference, and many conversations I had or listened in on with individuals were on virtual information sessions and events. These …

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Admissions, College Information Sessions, Increasing Engagement, Standing Out, Virtual Events · December 15, 2020

Check Out What Else These Seniors Said

By Jeremy Tiers, Director of Admissions Services   Last month I shared the results of how 31,000 high school seniors were feeling about their college search. The massive survey project that we partnered with Niche on produced some pretty eye opening feedback. Along with those insights, I …

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Admissions, Campus Visit, College Information Sessions, Creative Approaches, Virtual Events · October 12, 2020

Help Is On The Way

By Jeremy Tiers, Director of Admissions Services   As we hit mid-October, a lot of admissions leaders and counselors are struggling with two big problems as they work with this next class of students – a decrease in applications year/year, and low turnout for virtual events, college fairs, and …

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Admissions, College Information Sessions, E-Mail, First Impression, Letters, Phone Calls, Social Media, Standing Out, Text Messaging, Using Personalization, Virtual Events · July 7, 2020

Wow! Are Your Communications Making Them Feel Like This?

By Jeremy Tiers, Director of Admissions Services      "I got through 10 lines of the handbook and just put it down because it became so frustrating and overwhelming at times.” That quote came from San Antonio Spurs forward DeMar DeRozan last week when he was asked about the 113-page health …

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Admissions, Building Trust, College Information Sessions, Improving Customer Service, Sales Basics, Travel Season · February 18, 2020

Just Be Honest

By Jeremy Tiers, Director of Admissions Services      When it comes to making a big financial decision, paying more for something, or picking one product or experience over another, we want and value honesty and transparency. And when a business, or in your case a college or university, …

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Admissions, College Information Sessions, Conversion and Yield, Creative Approaches, E-Mail · December 10, 2019

Getting Students to Choose Your School Over Their Other Options

By Jeremy Tiers, Director of Admissions Services      Soon after today’s high school student begins to explore their college options or takes a standardized test, that student and his or her parents/family are inundated by information from colleges and universities – Letters, emails, …

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