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Admissions, Consistency, E-Mail, Increasing Engagement, Repetition, Sales Basics · June 29, 2021

Stop Making This Mistake

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read In the words of one rising high school senior, “We don't want college search pamphlets, flyers, and emails with a list of majors and every other kind of information on it. We want something shorter and more …

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Admissions, Building Trust, Consistency, Conversion and Yield, Decision Time · February 9, 2021

Let’s Talk About College Decision-Making Factors

By Jeremy Tiers, Director of Admissions Services 3 minute read During a recent training workshop we were talking about college decision-making factors – what students say is very important and what’s not that important. One of the counselors went on to ask me what will be different for …

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Admissions, Consistency, E-Mail, Increasing Engagement, Letters · September 29, 2020

Follow This Important Rule

By Jeremy Tiers, Director of Admissions Services   If you’re trying to get more prospective students, parents, and families to open and read your emails, answer the phone, sign up for a visit/virtual event, or take the next step in the process with your school, there are rules you need to …

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Admissions, Consistency, Conversion and Yield · April 14, 2020

This is Overlooked And Undervalued

By Jeremy Tiers, Director of Admissions Services      Here are a few things that I believe are often overlooked and undervalued in life – Giving context, your mindset, and the importance of consistency. Successful people, leaders, and teams tend to be three for three. In today’s article I …

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Admissions, Consistency · October 22, 2019

When You Don’t Communicate Consistently

By Jeremy Tiers, Director of Admissions Services      Just about every time I’m on a campus leading a staff training workshop I get asked about common recruiting mistakes that have big consequences. Of all the mistakes you can make, inconsistent communication is something that can quickly …

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Admissions, Consistency, Conversion and Yield, Psychology · November 13, 2018

How to Persuade Them Through Small Wins

By Jeremy Tiers, Director of Admissions Services    It’s important to take your time and lead prospective students through the process of understanding all the different reasons why they should want to choose your school over the other colleges on their list. That involves persuasion and …

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