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Admissions, Conversion and Yield, Psychology, Strategy · December 7, 2021

You Need To Assume This

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read We’ve talked before about why saying, “Reach out to me if you have any questions” is not an effective communication strategy with prospective students. It’s not direct or intentional enough. Oftentimes, even the most …

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Admissions, Conversion and Yield · November 30, 2021

Have You Connected With Your Applicants Lately?

By Ethan Penland, Director of Admissions Services 2 minute read I imagine many of you were deep into reading applications before (and maybe after) the holidays. I expect that you have, or had, a pretty hefty amount to read, and you still have many other things on your plate before the …

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Admissions, Conversion and Yield, Decision Time, Improving Customer Service, Psychology · October 12, 2021

Don’t Forget These 4 Things

By Jeremy Tiers, Senior Director of Admissions Services 1 minute read Students continue to choose their college (or in some cases where they’re going to visit or apply) because of a boyfriend, girlfriend, the weather, the dorm rooms, or even the food options. That might seem completely …

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Admissions, Conversion and Yield, Parents · May 11, 2021

Quick Tip To Help With Undecided Seniors

By Jeremy Tiers, Director of Admissions Services 2 minute read Every year when students go through their college search they end up being scared or concerned about something, usually multiple things. According to our ongoing survey research, making the wrong decision continues to rank …

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Admissions, Closing, Conversion and Yield, Decision Time · April 20, 2021

Signs That Your School Is Their Top Choice

By Jeremy Tiers, Director of Admissions Services 3 minute read I’m often asked what the most successful college admissions counselors do differently. One thing that doesn’t get mentioned a lot is the ability to pinpoint signs of strong interest after a student has been admitted. As you …

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Admissions, Conversion and Yield, Creative Approaches, Decision Time, Standing Out · April 6, 2021

Send Your Admitted Students This Creative Message

By Jeremy Tiers, Director of Admissions Services 4 minute read A few weeks ago I shared a strategy for dealing with unresponsive seniors in this article. Since then I’ve had a number of admissions counselors reach out to let me know they not only acted on my suggestion, but they’ve …

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