By Jeremy Tiers, Director of Admissions Services 3 minute read Here’s an assumption that a lot of colleges, universities, and admissions counselors are currently making when it comes to their admitted student population. They believe this group of students has everything they need to make …
Don’t Forget! Facts Tell and Stories Sell
By Jeremy Tiers, Director of Admissions Services 5 minute read Every year around this time, I find myself saying the following statement a lot. If you want to generate more deposits and commitments from your admitted students, incorporate more storytelling and become a better …
Don’t Forget To Talk About These 4 Things
By Jeremy Tiers, Director of Admissions Services 3 minute read College and universities love to share all kinds of facts and figures when they communicate with prospective students. The problem with that strategy is, facts tell and stories and feelings sell. To be clear, I’m not …
Let’s Talk About College Decision-Making Factors
By Jeremy Tiers, Director of Admissions Services 3 minute read During a recent training workshop we were talking about college decision-making factors – what students say is very important and what’s not that important. One of the counselors went on to ask me what will be different for …
Two Super Important Questions They Need Answered
By Jeremy Tiers, Senior Director of Admissions Services 4 minute read Two years ago it was asking about fear, and in 2020 it was the importance of personalization. I really emphasized both of those topics during training workshops, conferences I spoke at, and on Twitter and LinkedIn …
Ask Your Admits These 6 Questions
By Jeremy Tiers, Director of Admissions Services Most of the training workshops and fireside chats that I've led over the past month have included a discussion about the different groups of seniors that the admissions counselors were currently working with. One of those groups is …