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Admissions, Conversion and Yield, E-Mail, First Impression, Improving Customer Service, Letters, Standing Out · May 29, 2018

They’re Everywhere! More Recruiting Tips From My Travels

By Jeremy Tiers, Director of Admissions Services    What a way to end my spring travel. Last week started with 48 hours in Atlantic City during which I gave the keynote speech at NJACAC and presented a breakout session. Then it was home for 12 hours to sleep in my own bed and have breakfast …

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Admissions, Conversion and Yield, Sales Basics, Strategy · April 24, 2018

If They Choose Another School You Should

by Jeremy Tiers, Director of Admissions Services        Sometimes even your best isn’t going to be enough to convince an admitted student that your school is the “best fit” for them. The reasons will vary. Some will be legitimate, and some will make absolutely no sense whatsoever. Anytime you …

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Admissions, Closing, Conversion and Yield, Psychology · April 3, 2018

Important Recruiting “Tiebreakers”

by Jeremy Tiers, Director of Admissions Services        Here’s something interesting that I continue to both hear and read about. There comes a time towards the end of the college decision-making process where students (and parents) start to think about, and discuss, how much of a sincere …

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Admissions, Conversion and Yield, Timeline · March 27, 2018

Are You Creating the Right Kind of Urgency?

by Jeremy Tiers, Director of Admissions Services        The topic for this week’s article is the result of a recent phone call I had with an admissions counselor who also happens to be a frequent reader of this newsletter. She reached out to me looking for ideas on how to create urgency and not …

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Admissions, Conversion and Yield, Decision Time · March 13, 2018

Are Your Admits Giving You These “Buying Signals?”

by Jeremy Tiers, Director of Admissions Services        It’s that time of year again for college admission professionals…aka crunch time. Everybody has their list of admitted students who have yet to deposit, and if you’re like most, you’re trying to connect with those students and figure out …

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Admissions, Admitted Student Days, Conversion and Yield · February 27, 2018

8 Keys for Your Admitted Student Day Event

by Jeremy Tiers, Director of Admissions Services        Application and admit numbers are up over last year. That’s what I’ve been getting told this winter from a lot of admissions/EM leaders. The excitement seems to quickly get replaced, though, with cautious optimism. At the end of the day, …

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