By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Whether you have application deadlines approaching or you offer rolling admission, I’m guessing you currently have a large group of inquiries that haven’t taken the next step. If the majority of your communications …
A Mistake I Keep Seeing In Communications
By Ethan Penland, Director of Admissions Services 2 minute read During the fall each year I love the influx of prospective student communications that come to my inbox. As a “stealth inquiry” for many schools, I get the opportunity to read and see what new campaigns are being created to …
Tips For Dealing With Short Attention Spans
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read What do you think the average person’s attention span is? Studies show that it has decreased from twelve seconds to eight seconds in the past two decades – that’s one second lower than a goldfish. Our brains just …
Two Secrets For Writing Better Recruiting Emails
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read I often tell admissions counselors if you want to become a better recruiter, become a better writer. The reason why is simple. This generation of students has grown up using written messages as their primary way of …
Stop Rushing The Process At The Beginning
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read I continue to find that many college admissions and enrollment management professionals are, by nature, an impatient, process-oriented group. As soon as you start communicating more with the next group of prospective …
Don’t Do These Two Things
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Last week while I was in Orlando speaking at an admissions association’s annual conference, there was one question that multiple leaders asked me in different ways. It went something like this – “Jeremy, what are …