By Jeremy Tiers, Director of Admissions Services A lot of the emails that colleges and universities send prospective students and families continue to be filled with generalized facts, figures, phrases, and features of their campus, academic programs, etc. The same thing is also happening …
Follow This Important Rule
By Jeremy Tiers, Director of Admissions Services If you’re trying to get more prospective students, parents, and families to open and read your emails, answer the phone, sign up for a visit/virtual event, or take the next step in the process with your school, there are rules you need to …
Quick Reminder For You
By Jeremy Tiers, Director of Admissions Services This important reminder came last week from a student who replied to one of the focus group survey questions we asked about communicating with this generation of students during their college search: “The amount of college emails we get is …
Stop Doing This in Your Emails
By Jeremy Tiers, Director of Admissions Services It’s becoming harder and harder to get prospective students to open an email and then not only read some or all of it, but also take action. The good news is there are effective strategies out there. Students continue to provide …
Wow! Are Your Communications Making Them Feel Like This?
By Jeremy Tiers, Director of Admissions Services "I got through 10 lines of the handbook and just put it down because it became so frustrating and overwhelming at times.” That quote came from San Antonio Spurs forward DeMar DeRozan last week when he was asked about the 113-page health …
Let’s Talk About Your First Contact With Rising Seniors
By Jeremy Tiers, Director of Admissions Services We’re almost to the middle of June, and many colleges and universities are still focused on the Class of 2020 which is understandable. Coronavirus has led to more decisions being made later, plus the chances for melt this year are …