By Jeremy Tiers, Director of Admissions Services Back in September I sent you an article with email subject line tips in it. That article quickly became one of the most read in 2019, and a number of readers have reached out to let me know that making one or more of those changes led them …
Are Your Communications Wearing Them Out?
By Jeremy Tiers, Director of Admissions Services The world we live in is full of choices. We’re all getting marketed to daily from so many different directions that our brains quickly get tired. Add in the growth of social networking apps and the fact that just about everybody’s …
Email Subject Line Tips for You
By Jeremy Tiers, Director of Admissions Services Improving email open rates is something that has come up a lot during my conversations with admissions and marketing professionals these last few weeks. Too many counselors (and some admissions leaders) are convincing themselves that …
The Other Thing Your Emails Need to Do!
By Jeremy Tiers, Director of Admissions Services In last week’s article I talked about authenticity and personalization. A number of newsletter readers sent me emails with follow-up questions (which I’m always up for answering), including asking about appropriate goals and calls to …
What’s Your Plan for This?
By Jeremy Tiers, Director of Admissions Services What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect? I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that …
The Shorter the Better
By Jeremy Tiers, Director of Admissions Services You’ve probably heard this but it bears repeating. The human attention span is at its lowest ever…lower than a goldfish according to some studies. Depending on which study you read, our attention span is between six and nine seconds …