By Jeremy Tiers, Director of Admissions Services 2 minute read This might shock you, but only 14% of high school seniors and juniors we’ve surveyed over the past year feel like the communications they received (or were receiving) from colleges and universities felt very personal. Most …
A Smart Recruiting Move I Want You to Make
By Jeremy Tiers, Director of Admissions Services 2 minute read If you’re like most admissions offices, you’re dealing with this scenario right now. You’ve got a list of rising senior inquiries who haven’t signed up yet for a campus visit and aren’t responding to your …
Stop Making This Mistake
By Jeremy Tiers, Director of Admissions Services 2 minute read In the words of one rising high school senior, “We don't want college search pamphlets, flyers, and emails with a list of majors and every other kind of information on it. We want something shorter and more personalized, if …
It’s Time We Talk About Juniors
By Jeremy Tiers, Director of Admissions Services 5 minute read We’re nearing the end of May, and most colleges and universities remain focused on converting admitted students from the Class of 2021 as well as preventing melt from those who have deposited/committed. There’s another …
Short Attention Spans Are Everywhere
By Jeremy Tiers, Director of Admissions Services 2 minute read In case you haven’t already heard, the human attention span has fallen to an all-time low of eight seconds – that’s one second lower than a goldfish. Our brains just can’t keep up with the amount of content and information …
Important Reminder From A 101 Year-Old Nun
By Jeremy Tiers, Director of Admissions Services 2 minute read Prior to the 2018 NCAA men’s basketball tournament, you had probably never heard of Sister Jean Dolores-Schmidt unless you worked at Loyola University Chicago. That all changed in a matter of weeks when 11-seed Loyola made a …