By Jeremy Tiers, Director of Admissions Services Considering how hard it is to get and keep the attention of young people these days, it’s important to know which words and phrases to avoid. Over the past few years I’ve shared many of them with you, but there are two phrases that a …
Getting Students to Choose Your School Over Their Other Options
By Jeremy Tiers, Director of Admissions Services Soon after today’s high school student begins to explore their college options or takes a standardized test, that student and his or her parents/family are inundated by information from colleges and universities – Letters, emails, …
Here’s When You Should Be Sending Those Emails
By Jeremy Tiers, Director of Admissions Services Back in September I sent you an article with email subject line tips in it. That article quickly became one of the most read in 2019, and a number of readers have reached out to let me know that making one or more of those changes led them …
Are Your Communications Wearing Them Out?
By Jeremy Tiers, Director of Admissions Services The world we live in is full of choices. We’re all getting marketed to daily from so many different directions that our brains quickly get tired. Add in the growth of social networking apps and the fact that just about everybody’s …
Email Subject Line Tips for You
By Jeremy Tiers, Director of Admissions Services Improving email open rates is something that has come up a lot during my conversations with admissions and marketing professionals these last few weeks. Too many counselors (and some admissions leaders) are convincing themselves that …
The Other Thing Your Emails Need to Do!
By Jeremy Tiers, Director of Admissions Services In last week’s article I talked about authenticity and personalization. A number of newsletter readers sent me emails with follow-up questions (which I’m always up for answering), including asking about appropriate goals and calls to …