By Jeremy Tiers, Director of Admissions Services What a way to end my spring travel. Last week started with 48 hours in Atlantic City during which I gave the keynote speech at NJACAC and presented a breakout session. Then it was home for 12 hours to sleep in my own bed and have breakfast …
The Goal When You Send That Email or Letter
by Jeremy Tiers, Director of Admissions Services I ask that question regularly when I’m speaking to college admission professionals at workshops and conferences. Today, I’m asking it to you. When your school sends a recruitment email or letter to a student or to a parent (regardless of …
Is This How They Would Describe Your Communications?
By Jeremy Tiers, Director of Admissions Services “Confusing” and “overwhelming”. Those were the two words a high school junior used to describe the college recruiting process, namely the NCAA rulebook, to me this past week. The young man is a football player whose dad is the brother-in-law of one …
How to Figure Out If All Those New Names Are Really Interested
By Jeremy Tiers, Director of Admissions Services During my travels the past few weeks, two clients posed the same question that’s probably on the mind of a lot of admissions counselors and directors as they comb through a new list of names for this next recruiting cycle: “How do I find out if this …
The Power of ‘3’ When You Recruit Students
By Jeremy Tiers, Director of Admissions Services During my travels this month, I’ve heard from a number of admissions counselors who are trying to figure out how to best connect with today’s teenage prospect. Everyone wants a competitive edge as they begin to build relationships with this next …
Two Student Recruitment Secrets
By Jeremy Tiers, Director of Admissions Services When was the last time you sat down either by yourself, with your admissions colleagues, or with your school’s marketing team and really took a hard look at the recruitment communications that you’re sending out? It’s an important question, and if …