by Jeremy Tiers, Director of Admissions Services …You use the right subject line. Think about it. Every time you go to your Inbox, what is it, other than who it’s from that ultimately leads you to open, scroll past or delete (without reading) each email? It’s the subject line. As a quick example, …
I Want You to Avoid These Three Words
by Jeremy Tiers, Director of Admissions Services Words matter. They compel us to do things, and they also bore us to the point where we stop paying attention or listening. Considering how hard it is to get and keep the attention of a 16 to 21 year old these days, it’s important to know …
How to Make the Most of All Those New Prospect Names
by Jeremy Tiers, Director of Admissions Services As your admissions team navigates through college fairs and high school visits I’m sure everyone has been accumulating plenty of new names to add to your database. A popular question I’m asked this time of year goes something like, “How do we get …
4 Important Things About Communicating With This Next Class
by Jeremy Tiers, Director of Admissions Services The other day during a phone conversation with an admissions counselor he referred to talking with prospective students as “complicated”. I’m sure many of you would echo that sentiment. As you prepare to have conversations with a brand new class of …
How to Make Sure Your Recruiting Messages Get Read
by Jeremy Tiers, Director of Admissions Services Two of the ongoing challenges for many admissions and enrollment teams across the country are: Getting a prospective student to open the communications that come after your first letter or email Getting the student to actually read those …
How You Can Take the Early Lead With Juniors
by Jeremy Tiers, Director of Admissions Services Are you ready to tackle the Class of 2021? Yes, I know…you’re still working on this current group of students which is why each of my articles over the past six weeks has focused on conversion and yield. So, if you’re wondering what kinds of …