By Jeremy Tiers, Senior Director of Admissions Services 2 minute read In the words of one rising high school senior, “We don't want college search pamphlets, flyers, and emails with a list of majors and every other kind of information on it. We want something shorter and more …
It’s Time We Talk About Juniors
By Jeremy Tiers, Director of Admissions Services 5 minute read We’re nearing the end of May, and most colleges and universities remain focused on converting admitted students from the Class of 2021 as well as preventing melt from those who have deposited/committed. There’s another …
Short Attention Spans Are Everywhere
By Jeremy Tiers, Director of Admissions Services 2 minute read In case you haven’t already heard, the human attention span has fallen to an all-time low of eight seconds – that’s one second lower than a goldfish. Our brains just can’t keep up with the amount of content and information …
Important Reminder From A 101 Year-Old Nun
By Jeremy Tiers, Director of Admissions Services 2 minute read Prior to the 2018 NCAA men’s basketball tournament, you had probably never heard of Sister Jean Dolores-Schmidt unless you worked at Loyola University Chicago. That all changed in a matter of weeks when 11-seed Loyola made a …
If We’re Being Honest…
By Jeremy Tiers, Director of Admissions Services 2 minute read If we’re being honest, colleges and universities should be auditing their enrollment communications plan every single year. And I would also add that one of the primary goals for each message you send should be to create …
Time To Stop Doing These Two Things?
By Jeremy Tiers, Director of Admissions Services 3 minute read If you’re reading today’s article, connecting and engaging with teenagers and other young people is probably a core part of your job. Both can definitely be a challenge. A big reason why is the words and language that get …