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Admissions, Building Trust, Campus Visit, E-Mail, Increasing Engagement · May 24, 2022

Don’t Do These Two Things

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read Last week while I was in Orlando speaking at an admissions association’s annual conference, there was one question that multiple leaders asked me in different ways. It went something like this – “Jeremy, what are …

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Admissions, E-Mail, First Impression, Letters, Using Personalization · May 17, 2022

Tips To Help You Start Conversations With Rising Seniors

By Jeremy Tiers, Senior Director of Admissions Services  4 minute read While most colleges and universities remain focused on converting admitted students, as well as preventing melt from those who have deposited/committed, there’s another important group that also needs your attention …

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Admissions, E-Mail, Increasing Engagement, Psychology, Standing Out · February 8, 2022

5 Reasons Why Students Are Ghosting You

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read It’s a common frustration for admissions counselors every single winter. They email or text a group of seniors who showed some level of interest in their school last fall, and instead of a response (or an application …

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Admissions, Conversion and Yield, E-Mail, Strategy · January 18, 2022

Advice To Help With Incomplete Apps

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read Despite your reminders, there’s a good chance you’ve still got a decent number of students who have incomplete applications or missing materials. Something’s wrong, right? Maybe, or maybe not. For some it’s a …

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Admissions, E-Mail · November 30, 2021

Your Emails Need To Be Shorter, Not Longer

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read What you say matters, especially when it comes to educating prospective students and parents about the different parts of the student experience on your campus. Same thing goes when you’re trying to get them to visit …

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Admissions, E-Mail, Increasing Engagement · November 16, 2021

Are Your Communications Making Sense?

By Ethan Penland, Director of Admissions Services 3 minute read Do you have a place on campus that all of your current students know about, and they have a catchy nickname for it? Or do you have a building on campus that has a specific name, but you shorten the name to an acronym when …

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