By Jeremy Tiers, Director of Admissions Services What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect? I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that we’ve …
The Shorter the Better
By Jeremy Tiers, Director of Admissions Services You’ve probably heard this but it bears repeating. The human attention span is at its lowest ever…lower than a goldfish according to some studies. Depending on which study you read, our attention span is between six and nine seconds …
They’ll Open More of Your Emails If…
By Jeremy Tiers, Director of Admissions Services Consider this – More than 281 billion consumer and business emails were sent per day in 2018. And research firm Radicati Group projects that figure to grow to more than 333 billion by 2022. Wow! What the means for you is pretty simple. …
Avoid Saying This in Your Emails, Calls and Texts
By Jeremy Tiers, Director of Admissions Services Words matter. Words compel us to do things, and they also bore us to the point where we stop paying attention or listening. This is especially true for every prospective student that you’re trying to enroll right now…traditional undergrad or …
We Need to Talk About Those Emails and Letters
By Jeremy Tiers, Director of Admissions Services We need to talk about them because words like confusing, overwhelming, and boring continue to show up in our surveys way too often when we ask students about the emails and letters they receive, and the conversations they have, with …
How Many of These 29 Things Are You Doing?
By Jeremy Tiers, Director of Admissions Services There are a number of different ways that you can create better recruiting stories. While I was doing some fall cleaning, I came across a bunch of them in various documents and notes on my MacBook. My first thought was to pass along these …