By Jeremy Tiers, Director of Admissions Services As your admissions team navigates through college fairs and high school visits, I’m sure everyone has been accumulating plenty of new names to add to your database. Once those leads are inputted, now what? How are you going to get those …
Two More Things I Need to Tell You
By Jeremy Tiers, Director of Admissions Services Happy Tuesday. It’s crazy to think we’re in the final days of June already! Last week my article focused on the first communication piece that you send to prospective students…what kind, who should it come from, etc. If you missed it, click …
The First Contact Piece You’re Sending
By Jeremy Tiers, Director of Admissions Services Between starting work with new clients and being asked to audit individual letters and emails, the first contact piece is something I’ve been spending a lot of time on these past few weeks. It’s an extremely important communication (maybe the …
What Are You Doing About This?
By Jeremy Tiers, Director of Admissions Services You probably know this but it bears repeating – the average attention span is now eight seconds long. To give you context, according to some studies, that’s less than the nine-second attention span of your average goldfish. The 2018 world we …
They’re Everywhere! More Recruiting Tips From My Travels
By Jeremy Tiers, Director of Admissions Services What a way to end my spring travel. Last week started with 48 hours in Atlantic City during which I gave the keynote speech at NJACAC and presented a breakout session. Then it was home for 12 hours to sleep in my own bed and have breakfast …
The Goal When You Send That Email or Letter
by Jeremy Tiers, Director of Admissions Services I ask that question regularly when I’m speaking to college admission professionals at workshops and conferences. Today, I’m asking it to you. When your school sends a recruitment email or letter to a student or to a parent (regardless of …