By Jeremy Tiers, Senior Director of Admissions Services 2 minute read As you might imagine, email continues to be the preferred method of communication for the majority of students during their college search. If you don’t want your messages to get buried in a student’s Inbox, and …
Try This If You Want More Responses
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read If the language and tone you’re using in your emails and text messages to different groups of students is overly formal, feels robotic, and is completely transactional, it’s going to be harder to get engagement or …
Advice That Will Help You With Inquiries
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Whether you have application deadlines approaching or you offer rolling admission, I’m guessing you currently have a large group of inquiries that haven’t taken the next step. If the majority of your communications …
A Mistake I Keep Seeing In Communications
By Ethan Penland, Director of Admissions Services 2 minute read During the fall each year I love the influx of prospective student communications that come to my inbox. As a “stealth inquiry” for many schools, I get the opportunity to read and see what new campaigns are being created to …
Tips For Dealing With Short Attention Spans
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read What do you think the average person’s attention span is? Studies show that it has decreased from twelve seconds to eight seconds in the past two decades – that’s one second lower than a goldfish. Our brains just …
Two Secrets For Writing Better Recruiting Emails
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read I often tell admissions counselors if you want to become a better recruiter, become a better writer. The reason why is simple. This generation of students has grown up using written messages as their primary way of …