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Admissions, E-Mail · November 10, 2020

Best Time To Send Your Emails

By Jeremy Tiers, Director of Admissions Services   Email continues to be the preferred method of communication for students throughout their college search. Back in August I sent you an article that focused on a few things you may need to stop doing before you hit send. That article has …

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Admissions, E-Mail, Standing Out, Storytelling, Virtual Events · October 6, 2020

A Growing Problem

By Jeremy Tiers, Director of Admissions Services   A lot of the emails that colleges and universities send prospective students and families continue to be filled with generalized facts, figures, phrases, and features of their campus, academic programs, etc. The same thing is also happening …

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Admissions, Consistency, E-Mail, Increasing Engagement, Letters · September 29, 2020

Follow This Important Rule

By Jeremy Tiers, Director of Admissions Services   If you’re trying to get more prospective students, parents, and families to open and read your emails, answer the phone, sign up for a visit/virtual event, or take the next step in the process with your school, there are rules you need to …

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Admissions, E-Mail, Increasing Engagement, Standing Out · September 8, 2020

Quick Reminder For You

By Jeremy Tiers, Director of Admissions Services   This important reminder came last week from a student who replied to one of the focus group survey questions we asked about communicating with this generation of students during their college search: “The amount of college emails we get is …

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Admissions, E-Mail, Increasing Engagement · August 18, 2020

Stop Doing This in Your Emails

By Jeremy Tiers, Director of Admissions Services      It’s becoming harder and harder to get prospective students to open an email and then not only read some or all of it, but also take action. The good news is there are effective strategies out there. Students continue to provide …

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Admissions, College Information Sessions, E-Mail, First Impression, Letters, Phone Calls, Social Media, Standing Out, Text Messaging, Using Personalization, Virtual Events · July 7, 2020

Wow! Are Your Communications Making Them Feel Like This?

By Jeremy Tiers, Director of Admissions Services      "I got through 10 lines of the handbook and just put it down because it became so frustrating and overwhelming at times.” That quote came from San Antonio Spurs forward DeMar DeRozan last week when he was asked about the 113-page health …

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