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Admissions, E-Mail, Increasing Engagement · August 18, 2020

Stop Doing This in Your Emails

By Jeremy Tiers, Director of Admissions Services      It’s becoming harder and harder to get prospective students to open an email and then not only read some or all of it, but also take action. The good news is there are effective strategies out there. Students continue to provide …

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Admissions, College Information Sessions, E-Mail, First Impression, Letters, Phone Calls, Social Media, Standing Out, Text Messaging, Using Personalization, Virtual Events · July 7, 2020

Wow! Are Your Communications Making Them Feel Like This?

By Jeremy Tiers, Director of Admissions Services      "I got through 10 lines of the handbook and just put it down because it became so frustrating and overwhelming at times.” That quote came from San Antonio Spurs forward DeMar DeRozan last week when he was asked about the 113-page health …

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Admissions, E-Mail, First Impression, Letters, Using Personalization · June 9, 2020

Let’s Talk About Your First Contact With Rising Seniors

By Jeremy Tiers, Director of Admissions Services      We’re almost to the middle of June, and many colleges and universities are still focused on the Class of 2020 which is understandable. Coronavirus has led to more decisions being made later, plus the chances for melt this year are …

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Admissions, E-Mail, Using Personalization · May 5, 2020

Ideas That Will Improve Your Emails

By Jeremy Tiers, Director of Admissions Services      Students continue to tell us that email is their preferred method of communication with colleges and universities during the college search process. How do you think those same students (and their parents) would describe the emails that …

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Admissions, E-Mail, Increasing Engagement · March 10, 2020

This Will Get Them to Talk

By Jeremy Tiers, Director of Admissions Services      In last week’s article I gave you the following reminder – The majority of students become increasingly tired of the college search process the longer it goes on. They get tired of the emails, phone calls, and text messages from colleges …

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Admissions, E-Mail, Phone Calls, Text Messaging, Transparency · January 21, 2020

Stop Using These Phrases During Phone Calls (and in emails and texts)

By Jeremy Tiers, Director of Admissions Services      Considering how hard it is to get and keep the attention of young people these days, it’s important to know which words and phrases to avoid. Over the past few years I’ve shared many of them with you, but there are two phrases that a …

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