By Jeremy Tiers, Director of Admissions Services Improving email open rates is something that has come up a lot during my conversations with admissions and marketing professionals these last few weeks. Too many counselors (and some admissions leaders) are convincing themselves that …
The Other Thing Your Emails Need to Do!
By Jeremy Tiers, Director of Admissions Services In last week’s article I talked about authenticity and personalization. A number of newsletter readers sent me emails with follow-up questions (which I’m always up for answering), including asking about appropriate goals and calls to …
What’s Your Plan for This?
By Jeremy Tiers, Director of Admissions Services What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect? I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that we’ve …
The Shorter the Better
By Jeremy Tiers, Director of Admissions Services You’ve probably heard this but it bears repeating. The human attention span is at its lowest ever…lower than a goldfish according to some studies. Depending on which study you read, our attention span is between six and nine seconds …
They’ll Open More of Your Emails If…
By Jeremy Tiers, Director of Admissions Services Consider this – More than 281 billion consumer and business emails were sent per day in 2018. And research firm Radicati Group projects that figure to grow to more than 333 billion by 2022. Wow! What the means for you is pretty simple. …
Avoid Saying This in Your Emails, Calls and Texts
By Jeremy Tiers, Director of Admissions Services Words matter. Words compel us to do things, and they also bore us to the point where we stop paying attention or listening. This is especially true for every prospective student that you’re trying to enroll right now…traditional undergrad or …