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Admissions, E-Mail, First Impression, Increasing Engagement, Letters, Using Personalization · May 25, 2021

It’s Time We Talk About Juniors

By Jeremy Tiers, Director of Admissions Services 5 minute read We’re nearing the end of May, and most colleges and universities remain focused on converting admitted students from the Class of 2021 as well as preventing melt from those who have deposited/committed. There’s another …

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Admissions, College Information Sessions, E-Mail, First Impression, Letters, Phone Calls, Social Media, Standing Out, Text Messaging, Using Personalization, Virtual Events · July 7, 2020

Wow! Are Your Communications Making Them Feel Like This?

By Jeremy Tiers, Director of Admissions Services      "I got through 10 lines of the handbook and just put it down because it became so frustrating and overwhelming at times.” That quote came from San Antonio Spurs forward DeMar DeRozan last week when he was asked about the 113-page health …

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Admissions, E-Mail, First Impression, Letters, Using Personalization · June 9, 2020

Let’s Talk About Your First Contact With Rising Seniors

By Jeremy Tiers, Director of Admissions Services      We’re almost to the middle of June, and many colleges and universities are still focused on the Class of 2020 which is understandable. Coronavirus has led to more decisions being made later, plus the chances for melt this year are …

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Admissions, First Impression, Professional Development, Sales Basics · October 2, 2018

NACAC and Why This One Thing Matters So Much!

By Jeremy Tiers, Director of Admissions Services      If you read my newsletter frequently, then you know I’m always on the lookout for real life examples with practical applications that I can turn into articles. I even have a friend who’s an Executive Director of Admissions who asks me each …

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Admissions, E-Mail, First Impression, Letters · September 18, 2018

What You Should Do With All Those New Names

By Jeremy Tiers, Director of Admissions Services      As your admissions team navigates through college fairs and high school visits, I’m sure everyone has been accumulating plenty of new names to add to your database. Once those leads are inputted, now what? How are you going to get those …

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Admissions, Conversion and Yield, E-Mail, First Impression, Improving Customer Service, Letters, Standing Out · May 29, 2018

They’re Everywhere! More Recruiting Tips From My Travels

By Jeremy Tiers, Director of Admissions Services    What a way to end my spring travel. Last week started with 48 hours in Atlantic City during which I gave the keynote speech at NJACAC and presented a breakout session. Then it was home for 12 hours to sleep in my own bed and have breakfast …

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