By Jeremy Tiers, Director of Admissions Services 2 minute read In case you haven’t already heard, the human attention span has fallen to an all-time low of eight seconds – that’s one second lower than a goldfish. Our brains just can’t keep up with the amount of content and information …
No More Just “Checking In”
By Jeremy Tiers, Director of Admissions Services 2 minute read Last week during a monthly training workshop for a college in New York, one of the things we discussed was the importance of being more intentional whenever you reach out to prospective students. A lot of admissions …
Advice If Students Aren’t Responding
By Jeremy Tiers, Director of Admissions Services 3 minute read One of the biggest questions I’ve been getting from my newsletter community the past few weeks has to do with inquiries and prospects who haven’t responded or taken action despite numerous emails, texts, and phone …
Don’t Forget! Facts Tell and Stories Sell
By Jeremy Tiers, Director of Admissions Services 5 minute read Every year around this time, I find myself saying the following statement a lot. If you want to generate more deposits and commitments from your admitted students, incorporate more storytelling and become a better …
Casual Questions Get You A Better Response
By Jeremy Tiers, Director of Admissions Services 1 minute read “A lot of students have been telling me they’re worried about making the wrong decision. How do you feel when you think about picking your college <First Name>?” If you haven’t asked your admitted students that …
If We’re Being Honest…
By Jeremy Tiers, Director of Admissions Services 2 minute read If we’re being honest, colleges and universities should be auditing their enrollment communications plan every single year. And I would also add that one of the primary goals for each message you send should be to create …