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Admissions, Increasing Engagement · July 25, 2023

I Really Want This To Be Your Goal

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read   How many young people like starting conversations? That’s one of the questions I ask during the recruitment workshops I lead. Along with some chuckling from the room, the responses typically are “Zero” and/or “None.” For …

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Admissions, Effective Questioning, Increasing Engagement · June 20, 2023

You Probably Need To Do More Of This

By Jeremy Tiers, Senior Director of Admissions Services  1 minute read   Today I want to focus on something that most admissions counselors and student tour guides need to do more consistently. Understanding why a prospective student is interested in your school or how they’re feeling about …

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Admissions, Improving Customer Service, Increasing Engagement, Sales Basics, Using Personalization · May 30, 2023

Here’s A Simple But Important Reminder

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read   Today I’ve got a simple but very important student recruitment reminder to share. Consistent, personalized communication with this next class of prospective students is the #1 way to increase your number of campus visits, …

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Admissions, Increasing Engagement, Strategy · May 23, 2023

Don’t Make This Mistake With Your Late Applicants

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read   Last week I received an email from a Director who’s part of my newsletter community asking for advice on how to best proceed with “late” applicants who have recently been admitted. The biggest thing I cautioned her and her …

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Admissions, Building Trust, First Impression, Increasing Engagement, Parents, Using Personalization · May 9, 2023

3 Mistakes I Want You To Avoid

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read   Last week while I was leading a training for an admissions team in Georgia, one of the topics we discussed was effective early communication with the next class of students, namely your 2024 inquiries. I shared a number of …

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Admissions, E-Mail, Effective Questioning, Increasing Engagement, Text Messaging · February 14, 2023

Try This If You Want More Responses

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read   If the language and tone you’re using in your emails and text messages to different groups of students is overly formal, feels robotic, and is completely transactional, it’s going to be harder to get engagement or …

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