By Ethan Penland, Director of Admissions Services 4 minute read I once had a leader that would echo, constantly, “Make sure it’s in Slate.” What they were referring to was any time I had a conversation or interaction with a student, notes needed to be added into our CRM. When I became a …
12 Thoughts To Start Out 2022
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read The Christmas holiday break is a popular time to plan out new goals or reflect on the past twelve months. With 2022 upon us, here are some of the things I’ve been thinking about most when it comes to the Higher …
Are Your Communications Making Sense?
By Ethan Penland, Director of Admissions Services 3 minute read Do you have a place on campus that all of your current students know about, and they have a catchy nickname for it? Or do you have a building on campus that has a specific name, but you shorten the name to an acronym when …
Helping You Personalize Your FAFSA Messages
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read It’s October, which means colleges and universities have started flooding high school seniors and their families with FAFSA emails, letters, postcards, and text message reminders. What are you doing to make your …
Do You Know What They’re Really Thinking?
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Let‘s talk about something you probably already know. This generation of prospective students thinks differently than a lot of college admissions and marketing professionals. I’m bringing this up because a …
Tips For Getting Them To Talk
By Jeremy Tiers, Senior Director of Admissions Services 1 minute read Here’s a question that multiple admissions counselors have asked me this month: What’s the right language to use in my emails if I’m trying to get an inquiry to actually reply and have a conversation with …