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Admissions, Financial Aid, First Impression, Increasing Engagement, Using Personalization · June 14, 2022

What Do You Talk About First?

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read Over the past month I’ve shared multiple articles that contain tips to help generate conversations with this next class of prospective students. One of the most common questions I get every summer is, “What do I talk …

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Admissions, Building Trust, Campus Visit, E-Mail, Increasing Engagement · May 24, 2022

Don’t Do These Two Things

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read Last week while I was in Orlando speaking at an admissions association’s annual conference, there was one question that multiple leaders asked me in different ways. It went something like this – “Jeremy, what are …

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Admissions, E-Mail, Increasing Engagement, Psychology, Standing Out · February 8, 2022

5 Reasons Why Students Are Ghosting You

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read It’s a common frustration for admissions counselors every single winter. They email or text a group of seniors who showed some level of interest in their school last fall, and instead of a response (or an application …

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Admissions, Improving Customer Service, Increasing Engagement, Professional Development · January 18, 2022

Why Adding Student Notes In Your CRM Matters

By Ethan Penland, Director of Admissions Services 4 minute read I once had a leader that would echo, constantly, “Make sure it’s in Slate.” What they were referring to was any time I had a conversation or interaction with a student, notes needed to be added into our CRM. When I became a …

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Admissions, Conversion and Yield, Increasing Engagement, Leadership, Motivation, Professional Development, Sales Basics · January 4, 2022

12 Thoughts To Start Out 2022

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read The Christmas holiday break is a popular time to plan out new goals or reflect on the past twelve months. With 2022 upon us, here are some of the things I’ve been thinking about most when it comes to the Higher …

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Admissions, E-Mail, Increasing Engagement · November 16, 2021

Are Your Communications Making Sense?

By Ethan Penland, Director of Admissions Services 3 minute read Do you have a place on campus that all of your current students know about, and they have a catchy nickname for it? Or do you have a building on campus that has a specific name, but you shorten the name to an acronym when …

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