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Admissions, E-Mail, Increasing Engagement, Letters · May 21, 2019

The Shorter the Better

By Jeremy Tiers, Director of Admissions Services      You’ve probably heard this but it bears repeating. The human attention span is at its lowest ever…lower than a goldfish according to some studies. Depending on which study you read, our attention span is between six and nine seconds …

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Admissions, E-Mail, Increasing Engagement, Letters, Phone Calls, Storytelling · October 16, 2018

How Many of These 29 Things Are You Doing?

By Jeremy Tiers, Director of Admissions Services    There are a number of different ways that you can create better recruiting stories. While I was doing some fall cleaning, I came across a bunch of them in various documents and notes on my MacBook. My first thought was to pass along these …

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Admissions, E-Mail, Increasing Engagement, Letters · June 19, 2018

The First Contact Piece You’re Sending

By Jeremy Tiers, Director of Admissions Services    Between starting work with new clients and being asked to audit individual letters and emails, the first contact piece is something I’ve been spending a lot of time on these past few weeks. It’s an extremely important communication (maybe the …

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