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Admissions, E-Mail, Increasing Engagement · November 16, 2021

Are Your Communications Making Sense?

By Ethan Penland, Director of Admissions Services 3 minute read Do you have a place on campus that all of your current students know about, and they have a catchy nickname for it? Or do you have a building on campus that has a specific name, but you shorten the name to an acronym when …

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Admissions, Financial Aid, Increasing Engagement, Using Personalization · October 5, 2021

Helping You Personalize Your FAFSA Messages

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read It’s October, which means colleges and universities have started flooding high school seniors and their families with FAFSA emails, letters, postcards, and text message reminders. What are you doing to make your …

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Admissions, Increasing Engagement, Sales Basics, Strategy, Using Personalization · September 28, 2021

Do You Know What They’re Really Thinking?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Let‘s talk about something you probably already know. This generation of prospective students thinks differently than a lot of college admissions and marketing professionals. I’m bringing this up because a …

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Admissions, Effective Questioning, Increasing Engagement · August 31, 2021

Tips For Getting Them To Talk

By Jeremy Tiers, Senior Director of Admissions Services 1 minute read Here’s a question that multiple admissions counselors have asked me this month: What’s the right language to use in my emails if I’m trying to get an inquiry to actually reply and have a conversation with …

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Admissions, Improving Customer Service, Increasing Engagement, Professional Development, Sales Basics, Standing Out · August 17, 2021

You Need To Consistently Do This

By Jeremy Tiers, Senior Director of Admissions Services 1 minute read In last week’s article, I made the statement that successfully recruiting your next class of students ultimately comes down to consistently doing 10 or 11 little things well. One of the key pieces of data we continue …

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Admissions, Increasing Engagement, Psychology, Sales Basics, Strategy · August 3, 2021

Stop Saying These Three Words

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Considering how hard it is to get and keep the attention of young people these days it’s important to know which phrases and words to avoid. There are three words in particular that a lot of admissions counselors, …

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