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Admissions, Effective Questioning, Improving Customer Service, Increasing Engagement · April 13, 2021

No More Just “Checking In”

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Last week during a monthly training workshop for a college in New York, one of the things we discussed was the importance of being more intentional whenever you reach out to prospective students. A lot of admissions …

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Admissions, Creative Approaches, Increasing Engagement, Psychology, Strategy · March 16, 2021

Advice If Students Aren’t Responding

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read One of the biggest questions I’ve been getting from my newsletter community the past few weeks has to do with inquiries and prospects who haven’t responded or taken action despite numerous emails, texts, and phone …

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Admissions, Conversion and Yield, Increasing Engagement, Standing Out, Storytelling · March 9, 2021

Don’t Forget! Facts Tell and Stories Sell

By Jeremy Tiers, Director of Admissions Services 5 minute read Every year around this time, I find myself saying the following statement a lot. If you want to generate more deposits and commitments from your admitted students, incorporate more storytelling and become a better …

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Admissions, Effective Questioning, Increasing Engagement, Sales Basics · February 23, 2021

Casual Questions Get You A Better Response

By Jeremy Tiers, Director of Admissions Services 1 minute read “A lot of students have been telling me they’re worried about making the wrong decision. How do you feel when you think about picking your college <First Name>?” If you haven’t asked your admitted students that …

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Admissions, E-Mail, Increasing Engagement, Letters · February 2, 2021

If We’re Being Honest…

By Jeremy Tiers, Director of Admissions Services 2 minute read If we’re being honest, colleges and universities should be auditing their enrollment communications plan every single year. And I would also add that one of the primary goals for each message you send should be to create …

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Admissions, Increasing Engagement, Text Messaging · January 19, 2021

Texting Advice Straight From Students

By Jeremy Tiers, Senior Director of Admissions Services 5 minute read Over the past two years, our ongoing survey research with students has revealed that a greater number are becoming comfortable receiving text messages from colleges and universities during their search. Let me give …

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