By Jeremy Tiers, Director of Admissions Services There’s been a lot of discussion lately about how different recruiting this next class of students is going to be this fall. With less (or possibly zero) travel and more virtual events, things will definitely feel different for both you and …
Understand These 7 Things About Prospective Students
By Jeremy Tiers, Director of Admissions Services Students choosing their college (or even where they’re going to apply) because of a boyfriend, girlfriend, the food, the weather, or the size of the dorm rooms might seem completely ridiculous to you. I get it, but it’s going to continue to …
Stop Doing This in Your Emails
By Jeremy Tiers, Director of Admissions Services It’s becoming harder and harder to get prospective students to open an email and then not only read some or all of it, but also take action. The good news is there are effective strategies out there. Students continue to provide …
Remember This…
By Jeremy Tiers, Director of Admissions Services As you start to communicate and attempt to build relationships with this next class of students, remember this – Timing and consistency are extremely important!! Without both of those things, you’ll get less engagement and less action …
The Importance of Context, and How to Give It
By Jeremy Tiers, Director of Admissions Services Too often colleges and universities don’t give prospective students and parents enough context when sharing different parts of their school’s story and value proposition. How often have you heard something like, “We have professors that …
Questions That Will Get Them Talking
By Jeremy Tiers, Director of Admissions Services Last week I had a really fun FaceTime meeting with an admissions counselor who just finished his first year. We originally met last summer when I led a recruiting workshop at his school…it was his third day in the office. Every couple …