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Admissions, Authenticity, Building Trust, Collaboration, Improving Customer Service, Increasing Engagement, Sales Basics · May 19, 2020

Lessons From ‘The Last Dance’

By Jeremy Tiers, Director of Admissions Services      For the past five Sundays I was glued to my TV from 9-11pm. Even if you’re not a sports or basketball fan, I’m guessing you know why. ‘The Last Dance’ docuseries about Michael Jordan and the Chicago Bulls dynasty racked up some …

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Admissions, Conversion and Yield, Effective Questioning, Increasing Engagement · April 7, 2020

Questions You Should Be Asking

By Jeremy Tiers, Director of Admissions Services      Over the last couple of months I’ve written articles advising you to avoid certain phrases in your phone calls, emails, and text messages. Things like, “I was just calling to…” and “I just wanted to check in and see…” The words you use …

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Admissions, Creative Approaches, Increasing Engagement, Social Media, Standing Out, Strategy, Virtual Events · March 17, 2020

What Now?? How to Handle Today’s New Normal

By Jeremy Tiers, Director of Admissions Services      The past seven days feel like a blur, don’t they? Since the middle of last week, I’ve been emailing, texting, tweeting, and talking back and forth with clients and other college admissions leaders about the coronavirus and how to manage …

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Admissions, E-Mail, Increasing Engagement · March 10, 2020

This Will Get Them to Talk

By Jeremy Tiers, Director of Admissions Services      In last week’s article I gave you the following reminder – The majority of students become increasingly tired of the college search process the longer it goes on. They get tired of the emails, phone calls, and text messages from colleges …

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Admissions, Increasing Engagement, Strategy · November 19, 2019

Advice if You’re Getting the Silent Treatment

By Jeremy Tiers, Director of Admissions Services      Dealing with unresponsive students is a common problem every fall, especially as we get closer to the holidays. These past few weeks a number of readers have been asking me for more information and ideas on how to handle this group. …

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Admissions, Creative Approaches, Increasing Engagement, Strategy · November 5, 2019

Helping You With Seniors Who Aren’t Responding or Taking Action

By Jeremy Tiers, Director of Admissions Services      It’s a common problem every fall for most admissions counselors. They’ve got a bunch of students, specifically seniors, who at one point showed some level of interest in their school, but have since gone silent and aren’t taking any …

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