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Admissions, E-Mail, Increasing Engagement · September 17, 2019

Email Subject Line Tips for You

By Jeremy Tiers, Director of Admissions Services      Improving email open rates is something that has come up a lot during my conversations with admissions and marketing professionals these last few weeks. Too many counselors (and some admissions leaders) are convincing themselves that …

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Admissions, Increasing Engagement, Sales Basics, Standing Out · September 3, 2019

What Would Prospective Students Say About You??

By Jeremy Tiers, Director of Admissions Services      As you prepare to interact with hundreds of new prospective students in the coming weeks on and off campus, I want you to think about this: If those students were asked to describe you and your interaction with them after the fact, what …

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Admissions, Effective Questioning, Increasing Engagement · July 30, 2019

Successful Admissions Counselors Do This

By Jeremy Tiers, Director of Admissions Services      Today’s article is another quick read. The idea for it came after a conversation I had yesterday in Philadelphia at the eduWeb Digital Summit. Enjoy! The most successful admissions counselors I know are able to get prospective students …

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Admissions, E-Mail, Increasing Engagement, Letters, Standing Out · July 9, 2019

What’s Your Plan for This?

By Jeremy Tiers, Director of Admissions Services      What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect? I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that we’ve …

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Admissions, Increasing Engagement, Professional Development, Sales Basics, Standing Out · July 2, 2019

Little Things You Can Do That Will Make A Big Impact

By Jeremy Tiers, Director of Admissions Services      Little things, especially when they’re unexpected, can make a big impact. Case in point last weekend during our drive home from a trip to visit family. We were on the tail end of a 12-hour drive and stopped at McAlister’s for a quick …

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Admissions, E-Mail, Increasing Engagement, Letters · May 21, 2019

The Shorter the Better

By Jeremy Tiers, Director of Admissions Services      You’ve probably heard this but it bears repeating. The human attention span is at its lowest ever…lower than a goldfish according to some studies. Depending on which study you read, our attention span is between six and nine seconds …

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