By Jeremy Tiers, Vice President of Admissions Services 3 minute read Whenever we ask students to give advice about communicating with Gen Z during the college search process, large amounts of quotes similar to these two continue to appear. “We want something that feels personal and sounds like it …
Stop Sounding So Robotic And Scripted
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Whenever we ask students to offer advice about communicating with their generation during the college search process, feedback similar to these three quotes appears every single time. “A lot of the mail and …
Tips To Help You Start Conversations With Rising Seniors
By Jeremy Tiers, Senior Director of Admissions Services 4 minute read While most colleges and universities remain focused on converting admitted students, as well as preventing melt from those who have deposited/committed, there’s another important group that also needs your attention …
It’s Time We Talk About Juniors
By Jeremy Tiers, Director of Admissions Services 5 minute read We’re nearing the end of May, and most colleges and universities remain focused on converting admitted students from the Class of 2021 as well as preventing melt from those who have deposited/committed. There’s another …
Important Reminder From A 101 Year-Old Nun
By Jeremy Tiers, Director of Admissions Services 2 minute read Prior to the 2018 NCAA men’s basketball tournament, you had probably never heard of Sister Jean Dolores-Schmidt unless you worked at Loyola University Chicago. That all changed in a matter of weeks when 11-seed Loyola made a …
If We’re Being Honest…
By Jeremy Tiers, Director of Admissions Services 2 minute read If we’re being honest, colleges and universities should be auditing their enrollment communications plan every single year. And I would also add that one of the primary goals for each message you send should be to create …