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Admissions, Building Trust, E-Mail, Improving Customer Service, Increasing Engagement, Letters, Phone Calls, Text Messaging · July 16, 2024

Tips To Help You Sound Less Robotic

By Jeremy Tiers, Vice President of Admissions Services 3 minute read Whenever we ask students to give advice about communicating with Gen Z during the college search process, large amounts of quotes similar to these two continue to appear. “We want something that feels personal and sounds like it …

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Admissions, Building Trust, E-Mail, Improving Customer Service, Letters, Phone Calls, Standing Out, Text Messaging · July 18, 2023

Stop Sounding So Robotic And Scripted

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read   Whenever we ask students to offer advice about communicating with their generation during the college search process, feedback similar to these three quotes appears every single time. “A lot of the mail and …

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Admissions, E-Mail, First Impression, Letters, Using Personalization · May 17, 2022

Tips To Help You Start Conversations With Rising Seniors

By Jeremy Tiers, Senior Director of Admissions Services  4 minute read While most colleges and universities remain focused on converting admitted students, as well as preventing melt from those who have deposited/committed, there’s another important group that also needs your attention …

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Admissions, E-Mail, First Impression, Increasing Engagement, Letters, Using Personalization · May 25, 2021

It’s Time We Talk About Juniors

By Jeremy Tiers, Director of Admissions Services 5 minute read We’re nearing the end of May, and most colleges and universities remain focused on converting admitted students from the Class of 2021 as well as preventing melt from those who have deposited/committed. There’s another …

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Admissions, E-Mail, Letters, Psychology, Sales Basics, Social Media, Storytelling · March 23, 2021

Important Reminder From A 101 Year-Old Nun

By Jeremy Tiers, Director of Admissions Services 2 minute read Prior to the 2018 NCAA men’s basketball tournament, you had probably never heard of Sister Jean Dolores-Schmidt unless you worked at Loyola University Chicago. That all changed in a matter of weeks when 11-seed Loyola made a …

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Admissions, E-Mail, Increasing Engagement, Letters · February 2, 2021

If We’re Being Honest…

By Jeremy Tiers, Director of Admissions Services 2 minute read If we’re being honest, colleges and universities should be auditing their enrollment communications plan every single year. And I would also add that one of the primary goals for each message you send should be to create …

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