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Admissions, Parents · August 4, 2020

Are You Focusing On Parents Enough?

By Jeremy Tiers, Director of Admissions Services      As I’ve been talking with admissions leaders and counselors these past few weeks, way too many schools still haven’t introduced their admissions counselors to the parents of this next class of students in a personalized way. If that sounds …

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Admissions, Conversion and Yield, Parents · April 21, 2020

We Need To Talk About Parents

By Jeremy Tiers, Director of Admissions Services      We all know how important a role parents (and families) play during the entire college search process. As I explain to admissions teams during the workshops I lead, they’re either your biggest asset or your biggest obstacle. Right now …

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Admissions, Parents · August 27, 2019

Ideas on Improving Your Parent Communications

By Jeremy Tiers, Director of Admissions Services      Every year we’re reminded how important of a role parents play in the college search process. A lot of them are involved from start to finish. That includes reaching out to colleges, helping to arrange campus visits, completing applications …

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Admissions, Parents · July 10, 2018

4 Common Parent Frustrations

By Jeremy Tiers, Director of Admissions Services    This past spring I spoke at four NACAC affiliate conferences. During each of those, I made it a point to connect with a lot of high school counselors. I got their thoughts on a number of topics including the value of high school visits by …

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Admissions, Parents · September 27, 2016

Parent Frustrations During the Student Recruitment Process

by Jeremy Tiers, Director of Admissions Services Last week at the NACAC National Conference, I made it a point to connect with a lot of high school counselors. I got their thoughts on a number of topics including the level of value that both they and their students perceive high school visits by …

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Admissions, Building Trust, Effective Questioning, Parents · August 9, 2016

What to Do Next After Your First Contacts Are Done

by Jeremy Tiers, Director of Admissions Services What’s your plan now? Many admissions departments around the country have officially started the recruitment process with the next class of prospective students. The first emails and letters have been sent, and the first phone calls have been …

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