By Jeremy Tiers, Vice President of Admissions Services 2 minute read Last week during the session I co-led at the American Marketing Association Symposium for Higher Ed, one of the updated pieces of data I shared is that only 17.9% of students felt like the communications they received from …
Tips To Help You Sound Less Robotic
By Jeremy Tiers, Vice President of Admissions Services 3 minute read Whenever we ask students to give advice about communicating with Gen Z during the college search process, large amounts of quotes similar to these two continue to appear. “We want something that feels personal and sounds like it …
Tips That Will Improve Your Phone Calls
By Jeremy Tiers, Senior Director of Admissions Services 4 minute read Put up your hand if you don’t enjoy making phone calls to prospective students. When I ask that question during a workshop or conference session I’m leading, 75-80% of the audience reaches for the sky. The reason there’s …
Stop Sounding So Robotic And Scripted
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Whenever we ask students to offer advice about communicating with their generation during the college search process, feedback similar to these three quotes appears every single time. “A lot of the mail and …
Everything You Need To Know About Phone Calls
By Jeremy Tiers, Senior Director of Admissions Services 4 minute read Love them or hate them, phone calls still need to be a part of your student recruitment communications strategy in 2022. You might be wondering why, so let’s talk about it. A lot of admissions counselors believe …
Tips For Evaluating Your Phone Calls
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read I got a lot of great feedback about last week’s article in which I outlined a strategy for talking with the parents of your admitted students about financial aid and paying for college. One of the follow-up questions …