By Jeremy Tiers, Director of Admissions Services Considering how hard it is to get and keep the attention of young people these days, it’s important to know which words and phrases to avoid. Over the past few years I’ve shared many of them with you, but there are two phrases that a …
Are Your Communications Wearing Them Out?
By Jeremy Tiers, Director of Admissions Services The world we live in is full of choices. We’re all getting marketed to daily from so many different directions that our brains quickly get tired. Add in the growth of social networking apps and the fact that just about everybody’s …
Tips So That You Don’t Sound Too Scripted
By Jeremy Tiers, Director of Admissions Services Last month I wrote an article about the importance of authenticity in your recruiting conversations. It was the one where I referenced the Shawn Mendes concert that my wife and I took our daughter to. If you missed that one, here it …
You Might Not Like Doing This, But…
By Jeremy Tiers, Director of Admissions Services I ask about them during every single workshop I lead and the answer is almost always the same. Most admissions counselors don’t enjoy making phone calls to prospective students. Some even tell me, “I absolutely hate them.” I’m going to …
Avoid Saying This in Your Emails, Calls and Texts
By Jeremy Tiers, Director of Admissions Services Words matter. Words compel us to do things, and they also bore us to the point where we stop paying attention or listening. This is especially true for every prospective student that you’re trying to enroll right now…traditional undergrad or …
How Many of These 29 Things Are You Doing?
By Jeremy Tiers, Director of Admissions Services There are a number of different ways that you can create better recruiting stories. While I was doing some fall cleaning, I came across a bunch of them in various documents and notes on my MacBook. My first thought was to pass along these …