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Admissions, E-Mail, Increasing Engagement, Letters, Phone Calls, Storytelling · October 16, 2018

How Many of These 29 Things Are You Doing?

By Jeremy Tiers, Director of Admissions Services    There are a number of different ways that you can create better recruiting stories. While I was doing some fall cleaning, I came across a bunch of them in various documents and notes on my MacBook. My first thought was to pass along these …

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Admissions, Phone Calls · January 9, 2018

Evaluating All Those Phone Calls

by Jeremy Tiers, Director of Admissions Services        It’s official: Making phone calls to prospective students (and parents) continues to be a hot topic, and we’re not even two weeks into 2018. Last week my inbox had a handful of emails from admissions counselors and Directors seeking advice …

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Admissions, Phone Calls · December 5, 2017

More About Phone Calls to Prospective Students

by Jeremy Tiers, Director of Admissions Services        Back in June I wrote an article about the value of phone calls in student recruitment. That article included some interesting statistics and direct student quotes about phone calls from incoming and current college freshmen. It’s since …

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Admissions, Phone Calls · June 20, 2017

The Value of Phone Calls in Student Recruitment

by Jeremy Tiers, Director of Admissions Services        I get emails about it. It comes up during conversations with clients. And somebody, usually more than one person, asks me for my thoughts about it when I speak at a conference or lead one of our admissions training workshops. The “it” I’m …

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Admissions, E-Mail, Phone Calls, Winning Solutions · January 3, 2017

I Want You to Avoid These Three Words

by Jeremy Tiers, Director of Admissions Services        Words matter. They compel us to do things, and they also bore us to the point where we stop paying attention or listening. Considering how hard it is to get and keep the attention of a 16 to 21 year old these days, it’s important to know …

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Admissions, Phone Calls · October 27, 2015

Are You Following This Recruiting Call Rule?

by Jeremy Tiers, Director of Admissions Services The next time you make a recruiting phone call I want you to check your watch. Once you hit the 10-minute mark when talking to a prospect, you’ve crossed a line in terms of the effectiveness of connecting with him or her.  The source of that …

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