By Jeremy Tiers, Director of Admissions Services There are a number of different ways that you can create better recruiting stories. While I was doing some fall cleaning, I came across a bunch of them in various documents and notes on my MacBook. My first thought was to pass along these …
Evaluating All Those Phone Calls
by Jeremy Tiers, Director of Admissions Services It’s official: Making phone calls to prospective students (and parents) continues to be a hot topic, and we’re not even two weeks into 2018. Last week my inbox had a handful of emails from admissions counselors and Directors seeking advice …
More About Phone Calls to Prospective Students
by Jeremy Tiers, Director of Admissions Services Back in June I wrote an article about the value of phone calls in student recruitment. That article included some interesting statistics and direct student quotes about phone calls from incoming and current college freshmen. It’s since …
The Value of Phone Calls in Student Recruitment
by Jeremy Tiers, Director of Admissions Services I get emails about it. It comes up during conversations with clients. And somebody, usually more than one person, asks me for my thoughts about it when I speak at a conference or lead one of our admissions training workshops. The “it” I’m …
I Want You to Avoid These Three Words
by Jeremy Tiers, Director of Admissions Services Words matter. They compel us to do things, and they also bore us to the point where we stop paying attention or listening. Considering how hard it is to get and keep the attention of a 16 to 21 year old these days, it’s important to know …
Are You Following This Recruiting Call Rule?
by Jeremy Tiers, Director of Admissions Services The next time you make a recruiting phone call I want you to check your watch. Once you hit the 10-minute mark when talking to a prospect, you’ve crossed a line in terms of the effectiveness of connecting with him or her. The source of that …