by Jeremy Tiers, Director of Admissions Services It’s 11:53pm EST on Thursday night and I just pulled out my MacBook in-flight on my way home to Indianapolis. You won’t read this article for a few days but I just can’t get these thoughts out of my mind, so I’m going to start typing …
It Doesn’t Always Make Sense
by Jeremy Tiers, Director of Admissions Services Most of us use logic when we make decisions. I think I’m a pretty rational guy, except when it comes to my inexplicable love for Starbucks coffee. It’s my drink of choice when I’m on the road working with clients or leading an admissions …
Are You Helping Them Make the Connection?
By Jeremy Tiers, Director of Admissions Services Storytelling is one of the first topics I discuss when I lead a training workshop for an admissions staff or a group of tour guides. Everyone has a story, and everything can be a story. Stories persuade people and they can also help you achieve …
The Power of ‘3’ When You Recruit Students
By Jeremy Tiers, Director of Admissions Services During my travels this month, I’ve heard from a number of admissions counselors who are trying to figure out how to best connect with today’s teenage prospect. Everyone wants a competitive edge as they begin to build relationships with this next …
What Are You Doing About Your Prospects’ Discovery Fatigue?
By Jeremy Tiers, Director of Admissions Services According to some studies, the average human attention span is approximately 8 seconds. When social media apps like Facebook, Twitter, Instagram and Snapchat were first launched many people just couldn’t get enough. There was non-stop downloading, …
Student Recruitment Tiebreakers
By Jeremy Tiers, Director of Admissions Services It’s that time of year again…you know, the time when students take to social media and share how stressed and confused they are about making a college decision. One student even joked on Twitter this past weekend, “I give up I think I'll make my …