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Admissions, Effective Questioning, Sales Basics, Strategy · October 19, 2021

You Should Never Ask This Question

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Depending on how you phrase questions you’re either going to get no answer, the “right” answer (Aka the answer a prospective student thinks they’re supposed to give you), or an insightful answer full of valuable context …

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Admissions, Increasing Engagement, Sales Basics, Strategy, Using Personalization · September 28, 2021

Do You Know What They’re Really Thinking?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Let‘s talk about something you probably already know. This generation of prospective students thinks differently than a lot of college admissions and marketing professionals. I’m bringing this up because a …

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Admissions, Improving Customer Service, Increasing Engagement, Professional Development, Sales Basics, Standing Out · August 17, 2021

You Need To Consistently Do This

By Jeremy Tiers, Senior Director of Admissions Services 1 minute read In last week’s article, I made the statement that successfully recruiting your next class of students ultimately comes down to consistently doing 10 or 11 little things well. One of the key pieces of data we continue …

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Admissions, Increasing Engagement, Psychology, Sales Basics, Strategy · August 3, 2021

Stop Saying These Three Words

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Considering how hard it is to get and keep the attention of young people these days it’s important to know which phrases and words to avoid. There are three words in particular that a lot of admissions counselors, …

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Admissions, Consistency, E-Mail, Increasing Engagement, Repetition, Sales Basics · June 29, 2021

Stop Making This Mistake

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read In the words of one rising high school senior, “We don't want college search pamphlets, flyers, and emails with a list of majors and every other kind of information on it. We want something shorter and more …

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Admissions, Effective Questioning, Increasing Engagement, Sales Basics, Using Personalization · June 1, 2021

Focus On Getting Their Attention First

By Jeremy Tiers, Director of Admissions Services 3 minute read Last week we talked about the importance of early personalized communication with rising seniors. If you missed that article, I encourage you to read it here. There’s a better than average chance that what you send this …

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