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Admissions, Increasing Engagement, Professional Development, Sales Basics, Virtual Events · December 8, 2020

Stop Sounding So Scripted

By Jeremy Tiers, Director of Admissions Services   If you want to increase engagement and have more productive conversations with prospective students and parents, it’s important to not sound scripted and robotic. I’ve been reminding admissions counselors about this lately as they prepare …

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Admissions, Building Trust, Conversion and Yield, Improving Customer Service, Sales Basics, Standing Out, Virtual Events · September 22, 2020

What Would They Say About You?

By Jeremy Tiers, Director of Admissions Services   Normally this time of year admissions teams would be having a lot of in-person conversations with prospective students. They’d be talking with students at their high schools or college fairs, and students would be visiting campus in sizeable …

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Admissions, Building Trust, Increasing Engagement, Psychology, Sales Basics · June 30, 2020

The Importance of Context, and How to Give It

By Jeremy Tiers, Director of Admissions Services      Too often colleges and universities don’t give prospective students and parents enough context when sharing different parts of their school’s story and value proposition. How often have you heard something like, “We have professors that …

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Admissions, Campus Visit, Creative Approaches, Sales Basics, Virtual Events · June 23, 2020

5 Big No-No’s

By Jeremy Tiers, Director of Admissions Services      Lately I continue to find myself repeating the same important reminder to admissions counselors – it’s your job to lead prospective students (and their parents) through the college search process from start to finish. Far too many …

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Admissions, Authenticity, Building Trust, Collaboration, Improving Customer Service, Increasing Engagement, Sales Basics · May 19, 2020

Lessons From ‘The Last Dance’

By Jeremy Tiers, Director of Admissions Services      For the past five Sundays I was glued to my TV from 9-11pm. Even if you’re not a sports or basketball fan, I’m guessing you know why. ‘The Last Dance’ docuseries about Michael Jordan and the Chicago Bulls dynasty racked up some …

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Admissions, Professional Development, Sales Basics · May 12, 2020

This is a Core Part of Your Job

By Jeremy Tiers, Director of Admissions Services      Whenever we partner with a college or university, I head to campus to lead a recruiting workshop for their admissions team.  As you might imagine, that work is currently being done virtually/online. Part of that typically involves me …

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