By Jeremy Tiers, Director of Admissions Services When it comes to making a big financial decision, paying more for something, or picking one product or experience over another, we want and value honesty and transparency. And when a business, or in your case a college or university, …
By Jeremy Tiers, Director of Admissions Services One of the key pieces of data we’ve uncovered from our focus group surveys with students around the country is that most of them have no idea what they’re supposed to ask a college admissions counselor or how they’re supposed to ask …
By Jeremy Tiers, Director of Admissions Services As you prepare to interact with hundreds of new prospective students in the coming weeks on and off campus, I want you to think about this: If those students were asked to describe you and your interaction with them after the fact, what …
By Jeremy Tiers, Director of Admissions Services College admissions professionals are, by nature, a process-oriented group. New names come into your CRM, you begin sending them various communications, and you make every effort to secure a campus visit or get them to apply as quickly …
By Jeremy Tiers, Director of Admissions Services Little things, especially when they’re unexpected, can make a big impact. Case in point last weekend during our drive home from a trip to visit family. We were on the tail end of a 12-hour drive and stopped at McAlister’s for a quick …
By Jeremy Tiers, Director of Admissions Services Too often college admissions professionals don’t give prospective students and parents enough context when sharing different parts of their school’s story and value proposition. Here’s what I mean. A lot of admissions counselors start a …
