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Admissions, Conversion and Yield, Sales Basics · April 23, 2019

What to Do When a Student Picks Another School

By Jeremy Tiers, Director of Admissions Services      It’s late April, and just like last year at this time, a bunch of newsletter readers have reached out looking for advice on how to handle things when their admitted students pick another school. Seeing as how no admissions counselor is …

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Admissions, First Impression, Professional Development, Sales Basics · October 2, 2018

NACAC and Why This One Thing Matters So Much!

By Jeremy Tiers, Director of Admissions Services      If you read my newsletter frequently, then you know I’m always on the lookout for real life examples with practical applications that I can turn into articles. I even have a friend who’s an Executive Director of Admissions who asks me each …

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Admissions, Professional Development, Sales Basics · May 22, 2018

What’s Your Answer to This Important Question?

By Jeremy Tiers, Director of Admissions Services    Delivering better, more consistent customer service continues to be one of the biggest concerns that college admission and enrollment management leaders voice to me. Ten years ago if a prospective student had a really bad campus visit, or if …

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Admissions, Conversion and Yield, Sales Basics, Strategy · April 24, 2018

If They Choose Another School You Should

by Jeremy Tiers, Director of Admissions Services        Sometimes even your best isn’t going to be enough to convince an admitted student that your school is the “best fit” for them. The reasons will vary. Some will be legitimate, and some will make absolutely no sense whatsoever. Anytime you …

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Admissions, Conversion and Yield, Psychology, Sales Basics · December 19, 2017

Something Different That I Need You to Read

by Jeremy Tiers, Director of Admissions Services        It’s 11:53pm EST on Thursday night and I just pulled out my MacBook in-flight on my way home to Indianapolis. You won’t read this article for a few days but I just can’t get these thoughts out of my mind, so I’m going to start typing …

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Admissions, Repetition, Sales Basics · October 24, 2017

The Incredible Value of THIS

By Jeremy Tiers, Director of Admissions Services According to the Associated Press, attention spans have shrunk by 50% over the past decade. Depending on which publication you read, the average attention span is now between 7 and 9 seconds long. That means prospective students will forget a lot …

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