By Jeremy Tiers, Director of Admissions Services Storytelling is one of the first topics I discuss when I lead a training workshop for an admissions staff or a group of tour guides. Everyone has a story, and everything can be a story. Stories persuade people and they can also help you achieve …
One is Good, One is Bad. Which One Are You?
By Jeremy Tiers, Director of Admissions Services I can’t believe that August is already here…wow! Hopefully you’ve enjoyed your summer so far. I’ve been traveling like crazy, having visited 8 states over the past 7 weeks. And this month I’ll be leading admissions workshops on 7 more …
The Power of ‘3’ When You Recruit Students
By Jeremy Tiers, Director of Admissions Services During my travels this month, I’ve heard from a number of admissions counselors who are trying to figure out how to best connect with today’s teenage prospect. Everyone wants a competitive edge as they begin to build relationships with this next …
An Important Question You Need to Answer
By Jeremy Tiers, Director of Admissions Services Delivering better customer service and being more hospitable were two of the biggest concerns that college presidents and enrollment management leaders voiced to me over the past year. Ten years ago if a prospective student had a really bad campus …
An Intangible Thing in Student Recruitment
By Jeremy Tiers, Director of Admissions Services Over the weekend I came across a newspaper article in which college admission counselors and EM leaders shared recommendations and what they wish students knew about the college search process. I always find these pieces interesting, and this one was …
A Very Important 3-Letter Word
By Jeremy Tiers, Director of Admissions Services It happened the other day during my daughter’s basketball practice. The coaches were teaching the girls (1st and 2nd graders) how to set and use screens when one of them blurted out, “Why are we doing this?” I expected the head coach to respond with …