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Admissions, Creative Approaches, Increasing Engagement, Standing Out, Using Personalization · April 8, 2025

Advice To Get Responses From New Inquiries

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Dealing with seniors who got a late start on their college search process is a common scenario each year for admissions teams around the country. Your newer inquiry pool can be broken down into two smaller groups – those who …

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Admissions, Conversion and Yield, Decision Time, Effective Questioning, Increasing Engagement, Standing Out, Strategy · February 4, 2025

A Common Problem Especially With Admitted Students

By Jeremy Tiers, Vice President of Admissions Services 2 minute read It’s something that every admissions counselor deals with each year regardless of the type or size of institution they work for. At some point in the college search process, usually in the later stages, a lot of students …

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Admissions, Building Trust, Increasing Engagement, Standing Out, Using Personalization · December 3, 2024

Students Are Ghosting You Because

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Over the past couple of weeks I’ve been getting questions from my newsletter community about communicating with unresponsive inquiries – particularly those who visited campus earlier this year. As you might imagine, there are …

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Admissions, Phone Calls, Standing Out, Text Messaging, Using Personalization · November 19, 2024

The Next Big Thing In Recruiting Communication?

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Last week during the session I co-led at the American Marketing Association Symposium for Higher Ed, one of the updated pieces of data I shared is that only 17.9% of students felt like the communications they received from …

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Admissions, Standing Out, Storytelling, Using Personalization · October 29, 2024

Stop Saying The Same Thing

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Does this sound like you? You’re looking for a restaurant recommendation or maybe you’ve recently moved and need a new doctor or dentist. You ask your friends, or you go to Google and do a search. The result? You get like 10 …

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Admissions, Objections, Psychology, Repetition, Standing Out · September 17, 2024

You Need To Always Give Context Because

By Jeremy Tiers, Vice President of Admissions Services 3 minute read How often have you read or said something like, “We have a welcoming and supportive community.” Or, “96% of our students are employed in a job they love or continuing their education within a year of graduating.” Here’s the …

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