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Admissions, Conversion and Yield, Standing Out, Storytelling · February 1, 2022

They Need You To Explain These Two Things

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read One of the biggest things prospective students at all stages struggle with during their college search is being able to differentiate between schools, especially colleges that are similar in size and/or …

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Admissions, Creative Approaches, Effective Questioning, First Impression, Standing Out · October 5, 2021

Time to Reconsider Your Conversation Starters?

By Ethan Penland, Director of Admissions Services 2 minute read When I first started recruiting students, I thought I had the perfect lead-in into every conversation. What was it you might be asking? Well, it went something like this, “So, what interests you about [my …

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Admissions, Fear, Standing Out · September 14, 2021

Have You Asked Them About This Yet?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Every prospective student regardless of stage or grade is scared, nervous, or worried about something during college search. For most it’s actually multiple things according to our survey research. If you’re looking …

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Admissions, Effective Questioning, First Impression, Standing Out, Travel Season · September 7, 2021

Important Fall Recruiting Tip

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Whether it’s in person or virtually this fall, you’re going to be making a lot of first impressions. Here’s a question I want you to ask yourself – In each one of those situations, am I going to be predictable or …

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Admissions, Psychology, Standing Out, Storytelling · August 24, 2021

Why Should They Choose Your School?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read “You know how you always ask students what make them different? Tell us what makes y'all different. Why should I choose your school over anything else?” That quote from a high school junior appeared in a national …

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Admissions, Improving Customer Service, Increasing Engagement, Professional Development, Sales Basics, Standing Out · August 17, 2021

You Need To Consistently Do This

By Jeremy Tiers, Senior Director of Admissions Services 1 minute read In last week’s article, I made the statement that successfully recruiting your next class of students ultimately comes down to consistently doing 10 or 11 little things well. One of the key pieces of data we continue …

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