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Admissions, E-Mail, Increasing Engagement, Standing Out, Text Messaging, Using Personalization · January 5, 2021

Time To Stop Doing These Two Things?

By Jeremy Tiers, Director of Admissions Services 3 minute read If you’re reading today’s article, connecting and engaging with teenagers and other young people is probably a core part of your job. Both can definitely be a challenge. A big reason why is the words and language that get …

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Admissions, College Information Sessions, Increasing Engagement, Standing Out, Virtual Events · December 15, 2020

Check Out What Else These Seniors Said

By Jeremy Tiers, Director of Admissions Services   Last month I shared the results of how 31,000 high school seniors were feeling about their college search. The massive survey project that we partnered with Niche on produced some pretty eye opening feedback. Along with those insights, I …

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Admissions, E-Mail, Standing Out, Storytelling, Virtual Events · October 6, 2020

A Growing Problem

By Jeremy Tiers, Director of Admissions Services   A lot of the emails that colleges and universities send prospective students and families continue to be filled with generalized facts, figures, phrases, and features of their campus, academic programs, etc. The same thing is also happening …

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Admissions, Building Trust, Conversion and Yield, Improving Customer Service, Sales Basics, Standing Out, Virtual Events · September 22, 2020

What Would They Say About You?

By Jeremy Tiers, Director of Admissions Services   Normally this time of year admissions teams would be having a lot of in-person conversations with prospective students. They’d be talking with students at their high schools or college fairs, and students would be visiting campus in sizeable …

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Admissions, E-Mail, Increasing Engagement, Standing Out · September 8, 2020

Quick Reminder For You

By Jeremy Tiers, Director of Admissions Services   This important reminder came last week from a student who replied to one of the focus group survey questions we asked about communicating with this generation of students during their college search: “The amount of college emails we get is …

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Admissions, College Information Sessions, E-Mail, First Impression, Letters, Phone Calls, Social Media, Standing Out, Text Messaging, Using Personalization, Virtual Events · July 7, 2020

Wow! Are Your Communications Making Them Feel Like This?

By Jeremy Tiers, Director of Admissions Services      "I got through 10 lines of the handbook and just put it down because it became so frustrating and overwhelming at times.” That quote came from San Antonio Spurs forward DeMar DeRozan last week when he was asked about the 113-page health …

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