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Admissions, Standing Out, Using Personalization · May 26, 2020

The #1 Thing That Needs to Change

By Jeremy Tiers, Director of Admissions Services      How would prospective students and parents describe the interactions they have with you and your campus community, as well as the emails, letters, and other communications that make up your enrollment communications plan? What do you think …

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Admissions, Creative Approaches, Increasing Engagement, Social Media, Standing Out, Strategy, Virtual Events · March 17, 2020

What Now?? How to Handle Today’s New Normal

By Jeremy Tiers, Director of Admissions Services      The past seven days feel like a blur, don’t they? Since the middle of last week, I’ve been emailing, texting, tweeting, and talking back and forth with clients and other college admissions leaders about the coronavirus and how to manage …

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Admissions, Increasing Engagement, Sales Basics, Standing Out · September 3, 2019

What Would Prospective Students Say About You??

By Jeremy Tiers, Director of Admissions Services      As you prepare to interact with hundreds of new prospective students in the coming weeks on and off campus, I want you to think about this: If those students were asked to describe you and your interaction with them after the fact, what …

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Admissions, E-Mail, Increasing Engagement, Letters, Standing Out · July 9, 2019

What’s Your Plan for This?

By Jeremy Tiers, Director of Admissions Services      What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect? I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that we’ve …

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Admissions, Increasing Engagement, Professional Development, Sales Basics, Standing Out · July 2, 2019

Little Things You Can Do That Will Make A Big Impact

By Jeremy Tiers, Director of Admissions Services      Little things, especially when they’re unexpected, can make a big impact. Case in point last weekend during our drive home from a trip to visit family. We were on the tail end of a 12-hour drive and stopped at McAlister’s for a quick …

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Admissions, Conversion and Yield, E-Mail, First Impression, Improving Customer Service, Letters, Standing Out · May 29, 2018

They’re Everywhere! More Recruiting Tips From My Travels

By Jeremy Tiers, Director of Admissions Services    What a way to end my spring travel. Last week started with 48 hours in Atlantic City during which I gave the keynote speech at NJACAC and presented a breakout session. Then it was home for 12 hours to sleep in my own bed and have breakfast …

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