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Admissions, Building Trust, Creative Approaches, Improving Customer Service, Sales Basics, Standing Out, Storytelling · August 22, 2023

Tip To Help You Be More Genuine

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read   As humans we value honesty and authenticity from others, a lot. Unfortunately, most prospective students continue to feel like the communications they receive during their college search are copied and pasted to the …

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Admissions, Storytelling · August 8, 2023

Advice To Help You Connect With More Students

By Jeremy Tiers, Senior Director of Admissions Services  4 minute read   Throughout the summer I’ve been asked numerous times by admissions leaders how they can turn more prospects or suspects into inquiries, and generate more applications this cycle. As we’ve been talking through different …

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Admissions, Creative Approaches, Standing Out, Storytelling · August 30, 2022

What Makes You Different Than Everybody Else?

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read Most of the emails, letters, and brochures that colleges and universities are sending prospective students right now are filled with facts, figures, history, and blanket, generalized statements. You know the ones I’m …

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Admissions, Storytelling · July 19, 2022

One Way To Be More Genuine With Students

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read When it comes to the way colleges communicate with prospective students, authenticity has been a buzzword for the past few years. I understand that consistently finding ways to be authentic and genuine can be a …

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Admissions, Admitted Student Days, Conversion and Yield, Storytelling · April 5, 2022

Pull Back The Curtain And Tell More Stories

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read Last year during the NCAA Men’s Basketball Tournament it was 101-year-old nun Sister Jean from Loyola University Chicago who reminded us that the people behind a college’s ‘brand’ play an important role in new student …

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Admissions, Storytelling · March 15, 2022

Improve Your Communications One Story At A Time

By Ethan Penland, Director of Admissions Services 4 minute read Although I graduated with a degree in English, I’ve never been a big reader. But, this year, I have a goal to read at least a book a month. The books I prefer reading are ones that bring a new perspective–self-improvement, …

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