By Jeremy Tiers, Director of Admissions Services Fact – Every prospective student regardless of where they’re at in their college search is scared, nervous, or worried about something. For many, according to our ongoing focus group research, it’s actually multiple things. And those fears …
Tiebreakers When it Comes to Picking a College
By Jeremy Tiers, Director of Admissions Services Think about some of the biggest decisions you’ve made in your life – things like buying a car, a house, moving to a new city/state for a job, changing jobs or careers, or getting married. For most of us there was a process involved with …
Wanted to Make Sure You’re Talking About These 3 Things
By Jeremy Tiers, Director of Admissions Services College and universities love to throw out facts and figures in an attempt to separate themselves from their competitors. The problem with that strategy is, facts tell, stories sell. I expanded on that idea in last week's article about …
Why Storytelling is Your Best Yield Strategy (and How to Use It)
By Jeremy Tiers, Director of Admissions Services Around this time each year I get asked by admissions counselors and leaders what the best yield strategy is. I would argue there are a number of different things that you can do at various stages to increase your chances of getting a …
The Other Thing Your Emails Need to Do!
By Jeremy Tiers, Director of Admissions Services In last week’s article I talked about authenticity and personalization. A number of newsletter readers sent me emails with follow-up questions (which I’m always up for answering), including asking about appropriate goals and calls to …
How Often Will You Use This Yield Strategy?
By Jeremy Tiers, Director of Admissions Services Tomorrow I’m off to Wisconsin to lead my fourth workshop of 2019. As you might imagine, talking about how to convert undecided students will be a big focus, just like it was in the previous three. Storytelling remains one of the most …