By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Most of the emails, letters, and brochures that colleges and universities are sending prospective students right now are filled with facts, figures, history, and blanket, generalized statements. You know the ones I’m …
One Way To Be More Genuine With Students
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read When it comes to the way colleges communicate with prospective students, authenticity has been a buzzword for the past few years. I understand that consistently finding ways to be authentic and genuine can be a …
Pull Back The Curtain And Tell More Stories
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Last year during the NCAA Men’s Basketball Tournament it was 101-year-old nun Sister Jean from Loyola University Chicago who reminded us that the people behind a college’s ‘brand’ play an important role in new student …
Improve Your Communications One Story At A Time
By Ethan Penland, Director of Admissions Services 4 minute read Although I graduated with a degree in English, I’ve never been a big reader. But, this year, I have a goal to read at least a book a month. The books I prefer reading are ones that bring a new perspective–self-improvement, …
They Need You To Explain These Two Things
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read One of the biggest things prospective students at all stages struggle with during their college search is being able to differentiate between schools, especially colleges that are similar in size and/or …
Why Should They Choose Your School?
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read “You know how you always ask students what make them different? Tell us what makes y'all different. Why should I choose your school over anything else?” That quote from a high school junior appeared in a national …