By Jeremy Tiers, Director of Admissions Services In last week’s article I talked about authenticity and personalization. A number of newsletter readers sent me emails with follow-up questions (which I’m always up for answering), including asking about appropriate goals and calls to …
How Often Will You Use This Yield Strategy?
By Jeremy Tiers, Director of Admissions Services Tomorrow I’m off to Wisconsin to lead my fourth workshop of 2019. As you might imagine, talking about how to convert undecided students will be a big focus, just like it was in the previous three. Storytelling remains one of the most …
How Many of These 29 Things Are You Doing?
By Jeremy Tiers, Director of Admissions Services There are a number of different ways that you can create better recruiting stories. While I was doing some fall cleaning, I came across a bunch of them in various documents and notes on my MacBook. My first thought was to pass along these …
Recruiting Reminders From the NCAA Tournament
by Jeremy Tiers, Director of Admissions Services A historic upset. Check. Buzzer beaters. Check. A 98-year-old nun becoming famous. Check. And friends of mine tearing up their brackets and uttering some choice words after a weekend that could only be described as complete madness. Check, …
How Are You Really Different?
by Jeremy Tiers, Director of Admissions Services That is one of the biggest questions that prospective students want you to answer for them during the student recruitment process. Just about every college and university has a campus, classrooms, professors, residence halls, a …
How to Begin Telling Your School’s “Story”
by Jeremy Tiers, Director of Admissions Services Whenever we go to lead one of our On-Campus Workshops for a college admissions department, a big part of our job is helping them to develop their “story”. I think stories are vital to the student recruitment process. And just to be clear, when I say …