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Admissions, Admitted Student Days, Conversion and Yield, Storytelling · April 5, 2022

Pull Back The Curtain And Tell More Stories

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read Last year during the NCAA Men’s Basketball Tournament it was 101-year-old nun Sister Jean from Loyola University Chicago who reminded us that the people behind a college’s ‘brand’ play an important role in new student …

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Admissions, Storytelling · March 15, 2022

Improve Your Communications One Story At A Time

By Ethan Penland, Director of Admissions Services 4 minute read Although I graduated with a degree in English, I’ve never been a big reader. But, this year, I have a goal to read at least a book a month. The books I prefer reading are ones that bring a new perspective–self-improvement, …

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Admissions, Conversion and Yield, Standing Out, Storytelling · February 1, 2022

They Need You To Explain These Two Things

By Jeremy Tiers, Senior Director of Admissions Services  3 minute read One of the biggest things prospective students at all stages struggle with during their college search is being able to differentiate between schools, especially colleges that are similar in size and/or …

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Admissions, Psychology, Standing Out, Storytelling · August 24, 2021

Why Should They Choose Your School?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read “You know how you always ask students what make them different? Tell us what makes y'all different. Why should I choose your school over anything else?” That quote from a high school junior appeared in a national …

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Admissions, E-Mail, Letters, Psychology, Sales Basics, Social Media, Storytelling · March 23, 2021

Important Reminder From A 101 Year-Old Nun

By Jeremy Tiers, Director of Admissions Services 2 minute read Prior to the 2018 NCAA men’s basketball tournament, you had probably never heard of Sister Jean Dolores-Schmidt unless you worked at Loyola University Chicago. That all changed in a matter of weeks when 11-seed Loyola made a …

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Admissions, Conversion and Yield, Increasing Engagement, Standing Out, Storytelling · March 9, 2021

Don’t Forget! Facts Tell and Stories Sell

By Jeremy Tiers, Director of Admissions Services 5 minute read Every year around this time, I find myself saying the following statement a lot. If you want to generate more deposits and commitments from your admitted students, incorporate more storytelling and become a better …

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