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Admissions, E-Mail, Letters, Psychology, Sales Basics, Social Media, Storytelling · March 23, 2021

Important Reminder From A 101 Year-Old Nun

By Jeremy Tiers, Director of Admissions Services 2 minute read Prior to the 2018 NCAA men’s basketball tournament, you had probably never heard of Sister Jean Dolores-Schmidt unless you worked at Loyola University Chicago. That all changed in a matter of weeks when 11-seed Loyola made a …

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Admissions, Conversion and Yield, Increasing Engagement, Standing Out, Storytelling · March 9, 2021

Don’t Forget! Facts Tell and Stories Sell

By Jeremy Tiers, Director of Admissions Services 5 minute read Every year around this time, I find myself saying the following statement a lot. If you want to generate more deposits and commitments from your admitted students, incorporate more storytelling and become a better …

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Admissions, Conversion and Yield, Decision Time, Standing Out, Storytelling · January 26, 2021

Two Super Important Questions They Need Answered

By Jeremy Tiers, Senior Director of Admissions Services 4 minute read Two years ago it was asking about fear, and in 2020 it was the importance of personalization. I really emphasized both of those topics during training workshops, conferences I spoke at, and on Twitter and LinkedIn …

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Admissions, E-Mail, Standing Out, Storytelling, Virtual Events · October 6, 2020

A Growing Problem

By Jeremy Tiers, Director of Admissions Services   A lot of the emails that colleges and universities send prospective students and families continue to be filled with generalized facts, figures, phrases, and features of their campus, academic programs, etc. The same thing is also happening …

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Admissions, Fear, Psychology, Storytelling, Strategy · September 15, 2020

They’re Scared! Ask Them About That

By Jeremy Tiers, Director of Admissions Services   Fact – Every prospective student regardless of where they’re at in their college search is scared, nervous, or worried about something. For many, according to our ongoing focus group research, it’s actually multiple things. And those fears …

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Admissions, Conversion and Yield, Decision Time, Storytelling · April 28, 2020

Tiebreakers When it Comes to Picking a College

By Jeremy Tiers, Director of Admissions Services      Think about some of the biggest decisions you’ve made in your life – things like buying a car, a house, moving to a new city/state for a job, changing jobs or careers, or getting married. For most of us there was a process involved with …

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