By Jeremy Tiers, Director of Admissions Services College and universities love to throw out facts and figures in an attempt to separate themselves from their competitors. The problem with that strategy is, facts tell, stories sell. I expanded on that idea in last week's article about …
Why Storytelling is Your Best Yield Strategy (and How to Use It)
By Jeremy Tiers, Director of Admissions Services Around this time each year I get asked by admissions counselors and leaders what the best yield strategy is. I would argue there are a number of different things that you can do at various stages to increase your chances of getting a …
The Other Thing Your Emails Need to Do!
By Jeremy Tiers, Director of Admissions Services In last week’s article I talked about authenticity and personalization. A number of newsletter readers sent me emails with follow-up questions (which I’m always up for answering), including asking about appropriate goals and calls to …
How Often Will You Use This Yield Strategy?
By Jeremy Tiers, Director of Admissions Services Tomorrow I’m off to Wisconsin to lead my fourth workshop of 2019. As you might imagine, talking about how to convert undecided students will be a big focus, just like it was in the previous three. Storytelling remains one of the most …
How Many of These 29 Things Are You Doing?
By Jeremy Tiers, Director of Admissions Services There are a number of different ways that you can create better recruiting stories. While I was doing some fall cleaning, I came across a bunch of them in various documents and notes on my MacBook. My first thought was to pass along these …
Recruiting Reminders From the NCAA Tournament
by Jeremy Tiers, Director of Admissions Services A historic upset. Check. Buzzer beaters. Check. A 98-year-old nun becoming famous. Check. And friends of mine tearing up their brackets and uttering some choice words after a weekend that could only be described as complete madness. Check, …