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Admissions, Conversion and Yield, Psychology, Strategy · December 7, 2021

You Need To Assume This

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read We’ve talked before about why saying, “Reach out to me if you have any questions” is not an effective communication strategy with prospective students. It’s not direct or intentional enough. Oftentimes, even the most …

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Admissions, Effective Questioning, Sales Basics, Strategy · October 19, 2021

You Should Never Ask This Question

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Depending on how you phrase questions you’re either going to get no answer, the “right” answer (Aka the answer a prospective student thinks they’re supposed to give you), or an insightful answer full of valuable context …

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Admissions, Increasing Engagement, Sales Basics, Strategy, Using Personalization · September 28, 2021

Do You Know What They’re Really Thinking?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Let‘s talk about something you probably already know. This generation of prospective students thinks differently than a lot of college admissions and marketing professionals. I’m bringing this up because a …

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Admissions, Increasing Engagement, Psychology, Sales Basics, Strategy · August 3, 2021

Stop Saying These Three Words

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Considering how hard it is to get and keep the attention of young people these days it’s important to know which phrases and words to avoid. There are three words in particular that a lot of admissions counselors, …

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Admissions, Effective Questioning, Objections, Strategy · June 8, 2021

Watch Out For These Two Things

By Jeremy Tiers, Director of Admissions Services 3 minute read In eight years of studying how students make their college decisions, and how to influence those decisions, we’ve seen two opinions that are becoming harder and harder to change when it comes to a student’s mindset. I’m …

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Admissions, Creative Approaches, Increasing Engagement, Psychology, Strategy · March 16, 2021

Advice If Students Aren’t Responding

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read One of the biggest questions I’ve been getting from my newsletter community the past few weeks has to do with inquiries and prospects who haven’t responded or taken action despite numerous emails, texts, and phone …

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