By Jeremy Tiers, Director of Admissions Services 3 minute read College and universities love to share all kinds of facts and figures when they communicate with prospective students. The problem with that strategy is, facts tell and stories and feelings sell. To be clear, I’m not …
Don’t Miss This Important Communication Tip
By Jeremy Tiers, Director of Admissions Services 2 minute read One of the biggest things I’ve talked about over the years is the importance of asking students (as well as parents and family members) direct and intentional questions. This should happen regularly during all stages of the …
Are You Getting The Whole Truth?
By Jeremy Tiers, Director of Admissions Services 3 minute read During a conversation I had last week with a Director of Admissions the topic of lying came up. Specifically she asked me if I believe prospective students (as well as some parents) don’t always tell admissions counselors the …
They’re Scared! Ask Them About That
By Jeremy Tiers, Director of Admissions Services Fact – Every prospective student regardless of where they’re at in their college search is scared, nervous, or worried about something. For many, according to our ongoing focus group research, it’s actually multiple things. And those fears …
Fall Recruiting Tips Here
By Jeremy Tiers, Director of Admissions Services There’s been a lot of discussion lately about how different recruiting this next class of students is going to be this fall. With less (or possibly zero) travel and more virtual events, things will definitely feel different for both you and …
What Now?? How to Handle Today’s New Normal
By Jeremy Tiers, Director of Admissions Services The past seven days feel like a blur, don’t they? Since the middle of last week, I’ve been emailing, texting, tweeting, and talking back and forth with clients and other college admissions leaders about the coronavirus and how to manage …