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Admissions, Conversion and Yield, Decision Time, Strategy · March 2, 2021

Don’t Forget To Talk About These 4 Things

By Jeremy Tiers, Director of Admissions Services 3 minute read College and universities love to share all kinds of facts and figures when they communicate with prospective students. The problem with that strategy is, facts tell and stories and feelings sell. To be clear, I’m not …

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Admissions, Creative Approaches, Effective Questioning, Objections, Standing Out, Strategy · February 16, 2021

Don’t Miss This Important Communication Tip

By Jeremy Tiers, Director of Admissions Services 2 minute read One of the biggest things I’ve talked about over the years is the importance of asking students (as well as parents and family members) direct and intentional questions. This should happen regularly during all stages of the …

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Admissions, Effective Questioning, Psychology, Strategy · January 12, 2021

Are You Getting The Whole Truth?

By Jeremy Tiers, Director of Admissions Services 3 minute read During a conversation I had last week with a Director of Admissions the topic of lying came up. Specifically she asked me if I believe prospective students (as well as some parents) don’t always tell admissions counselors the …

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Admissions, Fear, Psychology, Storytelling, Strategy · September 15, 2020

They’re Scared! Ask Them About That

By Jeremy Tiers, Director of Admissions Services   Fact – Every prospective student regardless of where they’re at in their college search is scared, nervous, or worried about something. For many, according to our ongoing focus group research, it’s actually multiple things. And those fears …

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Admissions, Increasing Engagement, Strategy, Travel Season · September 1, 2020

Fall Recruiting Tips Here

By Jeremy Tiers, Director of Admissions Services   There’s been a lot of discussion lately about how different recruiting this next class of students is going to be this fall. With less (or possibly zero) travel and more virtual events, things will definitely feel different for both you and …

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Admissions, Creative Approaches, Increasing Engagement, Social Media, Standing Out, Strategy, Virtual Events · March 17, 2020

What Now?? How to Handle Today’s New Normal

By Jeremy Tiers, Director of Admissions Services      The past seven days feel like a blur, don’t they? Since the middle of last week, I’ve been emailing, texting, tweeting, and talking back and forth with clients and other college admissions leaders about the coronavirus and how to manage …

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