By Jeremy Tiers, Director of Admissions Services College admission departments throw them around all the time. The “them” I’m talking about are facts. Admissions counselors and tour guides use facts to sell their college or university, and they brag about facts in an attempt to separate their …
This 4-Letter Word Really Needs Your Attention
By Jeremy Tiers, Director of Admissions Services Last week I was in North Carolina on the campus of Duke University for our National Collegiate Recruiting Conference. I stood before the room of just under 90 college coaches and admission professionals and told them the same thing I’m going to tell …
What My First Half Marathon Can Teach You About Recruiting
By Jeremy Tiers, Director of Admissions Services Earlier this month I ran my first half marathon here in Indianapolis along with my dad, my good friend Phil, and about 35,000 other people from around the world. Among the cool things that runners get to experience at the Indy Mini is taking a lap …
Dealing With Illogical College Decisions
By Jeremy Tiers, Director of Admissions Services “That was completely unexpected!” Those were the words that a good friend of mine told me he thought to himself after having a conversation with an undecided senior at his school’s admitted student day event. My friend doesn’t work in admissions and …
Prospects and Parents Will Open More Of Your Emails If…
by Jeremy Tiers, Director of Admissions Services …You use the right subject line. Think about it. Every time you go to your Inbox, what is it, other than who it’s from that ultimately leads you to open, scroll past or delete (without reading) each email? It’s the subject line. As a quick example, …
Are You Making These Recruiting Mistakes? (Ask Yourself Today)
by Jeremy Tiers, Director of Admissions Services She took a big step. Scratch that, I think she took an enormous step, and I was excited to be a small part of it! Let me explain what I’m talking about. Earlier this year we partnered with this particular admissions counselor and the rest of her …