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Admissions, Storytelling, Strategy · August 30, 2016

How to Begin Telling Your School’s “Story”

by Jeremy Tiers, Director of Admissions Services Whenever we go to lead one of our On-Campus Workshops for a college admissions department, a big part of our job is helping them to develop their “story”. I think stories are vital to the student recruitment process. And just to be clear, when I say …

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Admissions, Strategy · August 23, 2016

Do You Really Know What Your Prospects Are Thinking?

by Jeremy Tiers, Director of Admissions Services Prospective students think differently than you do. But you know this…or do you? I ask because a surprising number of admissions counselors that I talk to don’t realize it, and it’s preventing them from becoming dominant recruiters. Many of you are …

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Admissions, Professional Development, Strategy · August 2, 2016

Critical Recruiting Strategy Questions For Your Admissions Staff

by Jeremy Tiers, Director of Admissions Services If you’re a regular reader of this newsletter then you know I’m always looking for ways to help you with your professional development. If you're a new reader, welcome, and now you know too. Over the past few months I’ve told you why you should be a …

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Admissions, Strategy, Using Personalization · July 26, 2016

Developing Your Recruiting Relationship

by Jeremy Tiers, Director of Admissions Services At a time when colleges and universities are looking especially hard at the bottom line, admissions professionals must be able to consistently market and sell their school to prospective students and their parents. That’s the bottom line. One of the …

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Admissions, Strategy · April 26, 2016

If Your Prospect Picks Another School, Here’s What You Should Do

by Jeremy Tiers, Director of Admissions Services It’s happening right now to admissions counselors across the country: admitted students are saying thanks but no thanks to a school’s offer of admission. What’s even worse is some of those “no’s” are coming from recruits that many of you probably had …

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Admissions, Letters, Strategy · July 28, 2015

It’s as Easy as 1, 2, 3 With Your Prospects

by Jeremy Tiers, Director of Admissions Services Throughout the summer I’ve heard from a number of admissions counselors and directors, who are trying to “crack the code” when it comes to connecting with today’s teenage prospect. Everyone wants a competitive edge as they begin to build …

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